| Seed, 11/07 Discovery Capital | $2.5M |
Lat49 is the online mapvertising system that brings geographically relevant advertising to users of online maps.
By leveraging how visitors use maps online, lat49 serves geographically targeted display ads that are complimentary to current advertising models and change dynamically depending on where the user positions the map.
This patent-pending technology addresses the large demand from web publishers for an ad serving technology that will provide an effective revenue strategy for their map-centric properties, as well as the demand from local and brand advertisers to effectively reach the huge number of people who use online maps to plan, explore and discover.
With lat49, advertisers buy entire sections of the map at multiple zoom levels to suit the goals of their advertising campaigns. They can build regional branding campaigns by owning the map’s most zoomed out views, or they can finely tune their message to target the local, street, neighborhood, or urban level audiences.
