|Description||relationship marketing software|
|Seed, 1/09 |
Larosco, is an innovative software company that have been studying and experimenting with recommendations technologies since 2001 and are specialists in the field of online referral marketing. The company has recently developed what is believed to be the World’s first relationship marketing software designed specifically for both the retail and recruitment market sectors.
Using a unique tracking and identification system, BongoMagic captures in real time the behavioural, recommendation and buying patterns of each individual involved in an advertising campaign. It then uses this information to identify the â€˜Influencersâ€™ within a social network. The client can then use these â€˜influencersâ€™ to promote products or jobs to an extended and more receptive network of consumers or job seekers.