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General Information


Förrlibuckstrasse 178
Zürich, 8005, CHE


co-founder & CTO


TOTAL $2.92M
Series A, 8/2010




kooaba AG, a Zurich based start-up company, was founded in 2006 as a spin-off from the Swiss Federal Institute of Technology (ETH) in Zurich. Holding various patents, the company is a pioneer in sophisticated image recognition technology that connects the physical world to digital content and was the first to introduce mobile visual search. Its flagship product, Shortcut, is a mobile app that bridges the gap between the static printed newspaper format and dynamic online social sharing utilities. For more information visit

Recent Milestones

  • Check
    kooaba — kooaba releases version 4.0 of image recognition API (1/24/13)
    Posted 3/19/13 at 8:49am via
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    kooaba — Spin Out of Shortcut App as sperate business (7/30/12)
    Posted 3/19/13 at 8:44am via
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    kooaba — koaoba debuts image recognition API (3/4/12)
    Posted 3/19/13 at 8:46am via
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    kooaba — Relaunch of kooaba Paperboy under the name kooaba Shortcut (2/8/12)
    Posted 2/27/12 at 12:34am via
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    kooaba — Introduction kooaba Shortcut (2/8/12)
    Posted 2/22/12 at 1:47am via
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    kooaba added Tom Desmet as Marketing Director. (6/1/11)
    Posted 2/22/12 at 1:42am
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    kooaba added Marc Steffen as Head of Content Partnerships. (1/1/11)
    Posted 10/8/08 at 11:57pm
  • Dollar
    kooaba received $2.92M in Series A funding. (8/26/10)
    Posted 8/26/10 at 10:38pm via
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    kooaba added Till Quack as co-founder & CTO. (11/1/06)
    Posted 10/8/08 at 11:57pm
  • Check
    kooaba added Herbert Bay as co-founder & CEO. (11/1/06)
    Posted 10/8/08 at 11:57pm



kooaba Déjà Vu

Added: 3/10/12

Using the kooaba image recognition API to create an iPhone app for visual search

Added: 3/19/13


kooaba screenshot
Above: kooaba website
Uploaded: 12/20/11


kooaba Déjà  Vu
Launch DateAugust 10, 2011

Deja Vu helps you remember things visually. Use the iPhone app to snap visual memos on the go. A simple interface and image recognition support you in organizing your visual memos.

kooaba screenshot
kooaba Déjà  Vu kooaba Déjà  Vu kooaba Déjà  Vu



Product video kooaba Deja Vu

kooaba Image Recognition API

Launch DateMarch 4, 2010

kooaba image recognition is an image and object recognition solution in the cloud. This platform makes it really easy to integrate visual recognition into any app.

Our recognition platform is probably one of the most scalable and robust worldwide. Our technology is robust because it was developed at ETH Zurich, one of the top innovators in Computer Vision. The patented core algorithm SURF is one of the most heavily cited algorithms, and was developed by kooaba’s founders. It is even part of OpenCV, a hugely popular open source library for computer vision. The great thing about our platform, however, is that you don’t have to worry about scaling or algorithms. We just do it for you. And at an affordable price.


Image Recognition API Screencast

Traffic Analytics




  1. Kooaba’s Reality Augmented With $3 Million Funding ( [edit]
  2. Introducing kooaba Shortcut ( [edit]
    New and improved Paperboy: kooaba Shortcut ( [edit]
    Introducing Shortcut Media ( [edit]
    kooaba debuts image recognition API ( [edit]
    The kooaba image recognition API v 4.0 has been released ( [edit]
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Last Edited 3/17/14

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