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Kontera

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Kontera, which has offices in both the US and Israel, offers advertisers and publishers in-text advertising solutions. After placing Kontera’s JavaScript in your code, their system will automatically create in-text ads throughout your site.

Kontera takes publishers and advertisers by application only. Their in-text advertising competitors include AdBrite, [Infolinks] (http://www.infolinks.com/), and Vibrant Media. AdBrite and Kontera are both backed by Sequoia Capital.

Milestones

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• 
  Kontera received $15.5M in Series C funding. (7/23/09)
  Posted 7/23/09 at 9:10am
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  Kontera received $10.3M in Series B funding. (8/1/07)
  Posted 8/12/07 at 11:29pm
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  Kontera received $7M in Series A funding. (7/1/06)
  Posted 8/12/07 at 11:32pm
• 
  Kontera added Mathew R Haugen as VP of Business Development.
  Posted 8/12/07 at 11:24pm
• 
  Kontera added Norm Page as VP Sales.
  Posted 5/14/08 at 8:29am
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  Kontera added Itai Brickner as VP of Research & Development.
  Posted 8/12/07 at 11:25pm
• 
  Kontera added Ammiel Kamon as EVP Marketing.
  Posted 8/20/09 at 6:09pm
• 
  Kontera added Assaf J Henkin as Co-Founder & EVP of Products.
  Posted 8/12/07 at 11:23pm
• 
  Kontera added Bryan Everett as EVP of Strategic Relationships.
  Posted 8/12/07 at 11:22pm
• 
  Kontera added Yoav Shaham as Co-Founder & CEO.
  Posted 8/12/07 at 11:22pm
• 
  Kontera added Hal Muchnick as President.
  Posted 8/20/09 at 6:09pm
• 
  Kontera added Yaron Garmazi as CFO.
  Posted 8/20/09 at 6:09pm
• 
  Kontera added Ayelet Levav as VP Human Capital.
  Posted 8/20/09 at 6:09pm

Videos

Screenshots

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Products

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Kontera

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Website	kontera.com
Blog	blog.kontera.com
Stage	Live
Launch Date	August 13, 2007
Tags	kontera, ads, intext, advertising, text

Kontera’s ContentLink service dynamically finds “contextually relevant keywords” on publishers’ web pages, which are then automatically turned into links. When a user mouses-over a link, an ad displays on the page. There are five different ContentLink ad formats – text only, text with an image, banner, video, and flash.

Many of Kontera’s publishers use the service as a compliment to AdSense. Checks are sent to publishers once a month, as long as they’ve earned $100 or more. Publishers can also edit the ContentLink tag to make sure ads match the layout of their site. In addition, Kontera offers a WordPress plugin to easily add ads to your blog.

For advertisers, a bidding system is used to determine ad placement. Kontera claims that their technology produces better relevancy & ROI.

Above: Kontera Screenshot -- #1
Uploaded: 2/5/08

Traffic Analytics

Quantcast

Compete

Sources

1. kontera.com [edit]
2. Kontera raises $10.3M more for “in-text” ad technology (venturebeat.com) [edit]
3. Kontera Raises $15.5M For Annoying In-Text Advertising Technology (techcrunch.com) [edit]