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General Information

Websitekontera.com
Blogblog.kontera.com
CategoryWeb
Phone(415) 558-7780
Employees

Offices

[map] San Francisco, USA
1550 Bryant St. suite 975
San Francisco, CA, 94103
USA

People

Co-Founder & CEO
Senior VP of Sales
Co-Founder & VP of Product
VP of Sales
VP of Research & Development

Funding

Total$17.3M
Series A, 7/06
Lehman Brothers
Sequoia Capital
$7M
Series B, 8/07
Carmel Ventures
Lehman Brothers
Sequoia Capital
$10.3M

Competitors

Tags

kontera, intext, ads, advertising, text, cpc

Kontera

Kontera, which has offices in both the US and Israel, offers advertisers and publishers in-text advertising solutions. After placing Kontera’s JavaScript in your code, their system will automatically create in-text ads throughout your site.

Kontera takes publishers and advertisers by application only. Their in-text advertising competitors include AdBrite and Vibrant Media. AdBrite and Kontera are both backed by Sequoia Capital.

Products

Kontera

Websitekontera.com
StageLive
Launch DateAugust 13, 2007
Tags kontera, ads, intext, advertising, text

Kontera’s ContentLink service dynamically finds “contextually relevant keywords” on publishers’ web pages, which are then automatically turned into links. When a user mouses-over a link, an ad displays on the page. There are five different ContentLink ad formats – text only, text with an image, banner, video, and flash.

Many of Kontera’s publishers use the service as a compliment to AdSense. Checks are sent to publishers once a month, as long as they’ve earned $100 or more. Publishers can also edit the ContentLink tag to make sure ads match the layout of their site. In addition, Kontera offers a WordPress plugin to easily add ads to your blog.

For advertisers, a bidding system is used to determine ad placement. Kontera claims that their technology produces better relevancy & ROI.

Kontera screenshot
Above: Kontera Screenshot -- #1

Traffic Analytics

Quantcast

Livegraph

Compete

Kontera

Comments

Jacker - July 5, 2008 at 7:04am
In my experience, Kontera is one the worst of the partners we’ve ever had. Right now they are tanking with pay outs down over 60% this year. They have very poor targeting. They ran Ford truck ads on our movie site that upset our readers. On top of that they are short on inventory and even if you have the traffic they cannot pay for it. We found them to be pretty sneaky. When we threatened to leave about the above problems, they scrambled to give us a better rev share, but they shorted us on inventory. We got paid less than before on more traffic. Finally when we demanded they let us out of agreement for the reasons above, they refused and will not send our final payments. Do yourself a favor. Sign up with Chitika or Vibrant Media. You’ll get a good rate, targeted ads your readers appreciate and as much inventory as you can sell.

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Sources

  1. kontera.com [edit]
  2. Kontera raises $10.3M more for “in-text” ad technology (venturebeat.com) [edit]
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Last Edited 7/7/08

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