|Series A, 7/06 |
|Series B, 8/07 |
|Series C, 7/09 |
Kontera understands the world’s content, and dynamically activates brands’ owned content, advertising, social or supportive organic content for optimal results.
The Kontera content activation platform analyzes and correlates more than 400 million daily “conversations” and content views, in real-time, across 15,000 exclusive publishers and the majority of the comScore top 1,000 sites. Kontera’s platform understands web-wide “conversations” and current interest trends, and it uses this information to activate the ideal brand content within Display, Mobile and Social environments.
The company reaches more than 170 million consumers each month. Top advertisers such as Chrysler, GM, Kraft, P&G and Microsoft rely on Kontera to deliver unique and engaging brand experiences.
Kontera is backed by Sequoia Capital, Carmel Ventures, and Tenaya Capital and has offices in San Francisco, Atlanta Boston, Chicago, Detroit, Los Angeles, New York, London and Tel Aviv. To learn more about Kontera visit: kontera.com or follow: facebook.com/Kontera, twitter.com/kontera
VatorTV: 9/2008Added: 8/10/09
|Launch Date||August 13, 2007|
|Tags||kontera, mobile-advertising, display-advertising, social-media, in-text-advertising-text|
Kontera delivers context, consumer interest, and results. The company works with top brand advertisers such as Toyota, Microsoft, AT&T, Samsung and Lâ€™Oreal to identify context and interest, and to provide unique brand experiences to more than 170 million users each month. Independent comScore studies show that Konteraâ€™s targeted display ads and premier brand experiences deliver 5 times the brand lift of traditional on-line banners.
Konteraâ€™s real-time Synapse Platform uses sophisticated semantic and web trend analysis to predict intent and to instantly react to userâ€™s interests with relevant information and Ads. With Kontera advertisers gain greater targeting precision across the entire web, users find information that is relevant to their interests, and publishers increase interaction with their content. Konteraâ€™s delivery platforms and solutions encompass the PC web, Mobile devices, and now major social platforms.
Kontera delivers its context and interest capabilities to the market through multiple partners. It is the exclusive in-content analysis and engagement platform for more than 15,000 web publishers. Kontera real-time Synapse platform is also being used within major advertising platforms.
To learn more about Kontera, Related Content solutions, Mobile Advertising, Semantic Advertising or Contextual Advertising visit: www.kontera.com follow: facebook.com/Kontera, twitter.com/kontera