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General Information

Websitekontera.com
Blogblog.kontera.com
CategoryAdvertising
Phone(415) 558-7780
Employees
DescriptionIn-Text Advertising

Offices

San Francisco, USA
1550 Bryant St. suite 975
San Francisco, CA, 94103
USA

People

Co-Founder & EVP of Products
Co-Founder & CEO
CFO
VP Human Capital
VP of Research & Development
EVP of Strategic Relationships
VP of Business Development
President
EVP Marketing

Former People

VP Sales

Funding

Competitors

Tags

kontera, intext, ads, advertising, text, cpc

Kontera

Kontera, which has offices in both the US and Israel, offers advertisers and publishers in-text advertising solutions. After placing Kontera’s JavaScript in your code, their system will automatically create in-text ads throughout your site.

Kontera takes publishers and advertisers by application only. Their in-text advertising competitors include AdBrite, [Infolinks] (http://www.infolinks.com/), and Vibrant Media. AdBrite and Kontera are both backed by Sequoia Capital.

Milestones

Videos

Above:

VatorTV: 9/2008

Added: 8/10/09

Screenshots

Products

Kontera

Websitekontera.com
Blogblog.kontera.com
StageLive
Launch DateAugust 13, 2007
Tags kontera, ads, intext, advertising, text

Kontera’s ContentLink service dynamically finds “contextually relevant keywords” on publishers’ web pages, which are then automatically turned into links. When a user mouses-over a link, an ad displays on the page. There are five different ContentLink ad formats – text only, text with an image, banner, video, and flash.

Many of Kontera’s publishers use the service as a compliment to AdSense. Checks are sent to publishers once a month, as long as they’ve earned $100 or more. Publishers can also edit the ContentLink tag to make sure ads match the layout of their site. In addition, Kontera offers a WordPress plugin to easily add ads to your blog.

For advertisers, a bidding system is used to determine ad placement. Kontera claims that their technology produces better relevancy & ROI.

Kontera screenshot
Above: Kontera Screenshot -- #1
Uploaded: 2/5/08

Traffic Analytics

Quantcast

Livegraph

Compete

Kontera

Sources

  1. kontera.com [edit]
  2. Kontera raises $10.3M more for “in-text” ad technology (venturebeat.com) [edit]
  3. Kontera Raises $15.5M For Annoying In-Text Advertising Technology (techcrunch.com) [edit]
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Last Edited 11/6/09

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