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Exit

Acquired byLimelight Networks
Date5/2009

General Information

Websitekiptronic.com
CategoryAdvertising
Phone415-658-6855
Emailmarketing@kiptron...
Employees20
Founded5/2005
DescriptionDigital video ad platform

Offices

San Francisco, USA
300 Montgomery St.
Ste. 860
San Francisco, CA, 94104
USA

People

President and CEO
SVP, Sales
Board Member
Board Member
Director of HR & Administration

Funding

TOTAL $7.3M
FUNDING TOTAL $7.3M
Angel, 11/2005
$300k
Series A, 12/2006
Blueprint Ventures
Prism Venture Management
$4M
Series B, 6/2008
$3M

Competitors

Tags

Kiptronic

Kiptronic offers a platform for dynamically inserting video and audio ads into digital media for consumption on any device (web pages, iPods, smartphones and laptops) online or offline. The company works with rich media content publishers to help them manage, measure and monetize their content. Major media companies and independent publishers no longer have to manually insert ads into their content – With Kiptronic, it happens on-the-fly, without altering existing publishing processes.

Key partnerships with rich media content delivery networks enable content publishers to turn on Kiptronic ad insertion as a simple add-on service to manage large ad campaigns through a robust ad operations tool. Kiptronic was recently named to the AlwaysOn Media 100 list of top media and advertising-related start-up companies for 2008. The company is backed by leading venture capital investors Blueprint Ventures (www.blueprintventures.com) and Prism VentureWorks (www.prismventure.com).

Recent Milestones

Videos

Above:

This video was originally published on Beet.TV

Added: 8/13/08

Screenshots

Products

Media Services Platform

Websitekiptronic.com
StageLive
Launch DateJanuary 20, 2006
Tags ads, video, audio, advertising

Kiptronic’s Media Services Platform is a web based service that provides dynamic ad insertion, advanced campaign management, media-grade scalability, and multi-platform, multi-device reach, all without disrupting the publishing process.

Publisher or third-party Ad Ops teams use Kiptronic to traffic ads and bumpers into their audio and video inventory in much the same way they use traffic banner ads on their web site. Kiptronic applies the same inventory forecasting, flight scheduling, and campaign tracking features available in advanced display-oriented ad servers. When consumers request the media—either in their browser, in iTunes®, or in some other client environment—the content they receive includes targeted ads based on rules set by the publisher.

Kiptronic screenshot
Above: Media Services Platform Screenshot -- #1
Uploaded: 2/5/08

Traffic Analytics

Compete

Kiptronic

Sources

  1. Limelight Networks(R) Acquires Mobility and Monetization Innovator Kiptronic, Inc. (finance.yahoo.com) [edit]
  2. techcrunch.com [edit]
  3. kiptronic.com [edit]
  4. Kiptronic raises $3M for media ad insertion (venturebeat.com) [edit]
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Last Edited 11/3/13

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