Kenshoo

edit

Kenshoo is an Israeli startup that automates the whole process of creating and managing search-engine marketing campaign. Kenshoo’s flagship product, KENSHOO SEARCH, is an end-to-end SEM platform, which automates the labor intensive process of building and optimizing cross channel search campaigns.

Kenshoo competes with bid-management software from all the giants in online advertising (DoubleClick, aQuantive’s Atlas Solutions, and Omniture), but it goes a step beyond that to look at the quality of the campaigns. It finds relevant keywords across search engines, and changes the campaigns to maximize their returns.

Milestones

edit

• 6/16/08 — Kenshoo and AdBrite Announce Product Integration for a Complete Online Advertising Solution

Products

edit

Kenshoo

edit

Traffic Analytics

Compete

Add Comment

Sources

1. thealarmclock.com [edit]
2. Webitpr release (webitpr.com) [edit]
3. Kenshoo and AdBrite Announce Product Integration for a Complete Online Advertising Solution (findarticles.com) [edit]