|Description||Price Comparison Service|
Founded in November 1999, and followed in 2000 by mergers with eCommerce related sites Zoomit, Dondecomprar and Shopgenie, Kelkoo is a price comparison site operating in 10 European countries. Kelkoo was bought by Yahoo! in 2004 for $670 million. In 2007, Yahoo! began to hint at a possible sale, and in 2008 Jamplant, a UK-based private equity firm, purchased Kelkoo for an undisclosed sum.
The company provides comparisons on over 2 million products including those by technology brands such as Apple and Sony as well as non-tech brands such as Black & Decker and Aston Martin. Kelkoo launched a beta version of its service in the US in June 2010.
Kelkoo operates in the US and in 10 European countries: