Kaango

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Kaango provides online classified ad software for newspapers and other publishers of online classified listings. The Kaango platform provides web-to-web, web-to-print and print-to-web capabilities.

The software aggregates ads from multiple sources, such as websites, display ads from newspapers, MLS feeds, and other ads that are created online from user’s websites. Newspapers, television stations and other media portals can employ Kaango.

Kaango claims that their system has an advantage over other websites that simply aggregate classified advertisements. While other aggregators may link users to other confusing environments or dead links, Kaango users always navigate within the Kaango environment. In other words, they are able to control the user experience. Also, the Kaango platform also integrates community elements, such as discussion areas woven into each shopping category, and an AJAX-enabled “tell-a-friend” tool with built-in address book.

Competitors / similar companies include Oodle, Vast, SimplyHired, and Edgeio.

Milestones

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• Acquired by Hearst Corporation for $20M. (11/15/07)
  Posted 11/18/07 at 2:18am
• Joe Conti, Vice President of Operations added.
  Posted 12/23/07 at 8:49am
• Michael S. Kranitz, President & CEO added.
  Posted 12/23/07 at 8:48am
• Marc Y. Vigod, Vice President of Communities added.
  Posted 12/23/07 at 8:50am

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Kaango

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Sources

1. MediaNews Group & The Hearst Corporation Acquire 80% of Kaango For $20 Million (pulse2.com) [edit]