JovianDATA is a leading marketing business intelligence and data analytics technology firm. The company has developed patent-pending technologies that run complex queries on massive data sets in seconds. This enables marketers to make in-flight campaign adjustments to optimize their return on investment and campaign results. At the heart of the JovianDATA solution is a cloud-based analytics platform, JovianInsights, which manages huge data volumes from multiple advertising data sources (e.g., display, search, video, TV). JovianInsights for Campaign Effectiveness and Media-Mix Optimization are the first two applications that provide the analytics and insights needed for in-flight, cross-media campaign adjustments. The applications provide attribution correlation, audience segmentation and other marketing capabilities to help digital marketers optimize campaign performance.