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Acquired byMarketShare
Date8/2010

General Information

Websitejoviandata.com/De...
CategoryAdvertising
Phone(408) 433-9244
Employees

Offices

San Jose, USA
2460 N 1st st.
San Jose, CA, 95131
USA

People

Co-founder, CEO
Co-Founder, CTO
Co-founder, VP Engineering
Board of Directors

Tags

JovianDATA

JovianDATA is a leading marketing business intelligence and data analytics technology firm. The company has developed patent-pending technologies that run complex queries on massive data sets in seconds. This enables marketers to make in-flight campaign adjustments to optimize their return on investment and campaign results. At the heart of the JovianDATA solution is a cloud-based analytics platform, JovianInsights, which manages huge data volumes from multiple advertising data sources (e.g., display, search, video, TV). JovianInsights for Campaign Effectiveness and Media-Mix Optimization are the first two applications that provide the analytics and insights needed for in-flight, cross-media campaign adjustments. The applications provide attribution correlation, audience segmentation and other marketing capabilities to help digital marketers optimize campaign performance.

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Sources

  1. MarketShare Partners Acquires JovianDATA (marketsharepartners.com) [edit]
  2. Citation Needed [add]
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Last Edited 12/19/13

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