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Acquired byAdconion Media Group
Date11/2009

General Information

Offices

New York, USA
100 5th Ave Fl 6
New York, NY, 10011-6903
USA

People

Co-founder
Co-Founder
CEO

Funding

TOTAL $45M
FUNDING TOTAL $45M
Series A, 5/2007
Sequoia Capital
Li Ka-shing
Index Ventures
$45M

Competitors

Tags

Joost

As their third major undertaking, Skype and Kazaa founders Janus Friis and Niklas Zennstrom are attempting to perfect IPTV with Joost. Joost is a p2p on demand video player that offers professional (legal) programming much like on your television, but whenever you want. The service is free, however, there are video advertisements interspersed between and during programs as well as small type or image ads on the sides of your screen.

With very heavy backing from media giants CBS and Viacom, Joost looks good to take on competitors Bablegum and Microsoft LiveStation. Currently Joost has content deals with CNN, the NHL and Sony as well as their financiers CBS and Viacom (MTV, Comedy Central etc). They have also recently developed a new Widget API open to third parties to make their own Joost widgets.

Unlike many online video platforms, joost does require a download and cannot play video directly from users’ browsers. joost offers a desktop client that allows the user to watch on-demand TV over the internet. In addition, Joost enhances the TV experience by offering interactive tools. For example, users will be able to chat with friends while watching a show. The channels will also have interactive displays where users can discover behind-the-scene content.

Joost’s peer-to-peer technology also lowers the cost of channel owners by reducing the amount of data the servers must stream out. joost only serves some selected users, while the rest of the data is distributed from user to user.

Rumor has it that Joost is in talks with hardware manufacturers to embed its platform into TV set-top boxes. If the move were successful it could change the TV industry substantially.

Joost is now fully public and open to all.

UPDATE: Joost has recently deactivated it’s software client and now streams it’s entire catalog via Adobe’s Flash Player which is available for Windows, Mac OS X, and Linux.

Recent Milestones

Videos

Above:

This video was originally published on Beet.TV

Added: 3/6/09

Screenshots

Products

Joost

Websitejoost.com
Blogjoost.com/blog
StageLive
Launch DateMay 5, 2007
Tags iptv
Joost screenshot
Above: Joost Screenshot -- #1
Uploaded: 2/5/08
Joost screenshot
Above: Joost Screenshot -- #2
Uploaded: 2/5/08

Videos

Above:

This video was originally published on Beet.TV

Traffic Analytics

Quantcast

Livegraph

Compete

Joost

Sources

  1. Joost Is Now Officially Dead – Assets Acquired By Adconion Media Group (techcrunch.com) [edit]
  2. Joost Announces $45 million Funding (lksf.org) [edit]
  3. Joost Video Network Stuns With Big Reach: 67 Million Viewers Per Month (techcrunch.com) [edit]
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Last Edited 4/5/14

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