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joiz

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joiz is an interactive, cross-media platform including HD TV channel with headquaters in Zurich. joiz is the new media home for teenage media user in Switzerland. User will be entertained, informed and animated to interact with friends and people with similar interests. joiz – a combination of Joy and Choice – produces interactive cross-media entertainment programs for the target group of ages 15 to 29. joiz combines classic TV with Web and Mobile connecting to social media. joiz is the answer to the dramatically changing media usage behavior of our young generation and offers advertisers a unique chance to reach the target group on today’s parallel used media platforms.

With regards to content, joiz focuses on crucial topics of the target group such as music, social relevant youth issues and lifestyle. All three, TV, Mobile and Web are synchronized in real-time allowing joiz to create the interactive formats and cross-media advertising campaigns according to parallel media usage with second screens of young people. That allows cross-media marketing of advertising messages in real-time. Therefore, joiz has established an exclusive partnership with Publicitas, a subsidiary of PubliGroupe.

Milestones

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• 
  joiz added Christoph Buerge as Co-Founder.
  Posted 10/10/10 at 4:55am
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  joiz added Cédric Koehler as Member of the Board.
  Posted 10/10/10 at 4:55am
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  joiz added Max Cotting as Member of the Board.
  Posted 10/10/10 at 4:55am
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  joiz added Kurt Schaad as President of the Board & Co-Founder.
  Posted 10/10/10 at 4:55am
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  joiz added Elif Erisik as Head of Program.
  Posted 10/10/10 at 4:55am
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  joiz added Claudia Zellerhoff as Head of Marketing & Sales.
  Posted 10/10/10 at 4:55am
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  joiz added Peter Schulz as Chief Technology Officer & Co-Founder.
  Posted 10/10/10 at 4:55am
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  joiz added Alexander Mazzara as Chief Executive Officer & Co-Founder.
  Posted 10/10/10 at 4:55am
• 
  joiz received in Series A funding. (1/1/10)
  Posted 10/10/10 at 4:55am via techcrunch.com

Videos

Screenshots

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Sources

1. http://www.creathor.de/images/stories/neues_pdf/creathor%20invests%20in%20joiz.pdf (eu.techcrunch.com) [edit]