|Description||Social Marketing Software for Business|
Meltwater Group acquired JitterJam in March, 2011. JitterJam combines social media monitoring, an intelligent contact database and a multi-channel digital marketing platform into a single, integrated Social CRM system. We help consumer-facing brands or agencies capture relevant conversations on the real-time web and turn them into lasting, trusted customer relationships with new opportunities for revenue growth.
JitterJam is unique in that it encompasses and surpasses the capabilities of single-purpose social media and marketing tools and puts the consumer at the core of the marketing platform. JitterJam builds a social profile for each consumer.
Consumer databases are often just static email lists and are collected for specific campaigns. JitterJam unifies the consumer contact across email, mobile and social sphere and develops background intelligence on each contact’s activities and interests. JitterJam’s Make Me Happy[TM] permission marketing system enables each consumer to drive how they want to be contacted, how often they’d like communications from the business or brand, and what specific types of communications they’d like to receive. After the business has received explicit permission to market, the multi-channel communications platform enables deep segmentation of the consumer database for highly targeted marketing campaigns that result in deeper engagement and higher returns. Those returns are immediately measured and the results available through the JitterJam platform. This enables businesses to identify and target the most active and engaged individuals.