|Acquired by||Electronic Arts|
J2Play provides a do-it-yourself viral distribution framework that enables Web, mobile, and PC casual game companies to expose their game to various social-site users by enabling self-publishing in social sites and integrating the game into the social games graph. It also offers referral revenue models. The company was founded in 2006 and is based in Kitchener, Canada. As of quarter ended June 30, 2009, J2Play Inc. operates as a subsidiary of Electronic Arts Inc.