|Venture Round, 9/2012 |
Baring Vostok Capital Partners
Tiger Global Management
ivi.ru is Russia’s first free video service to offer legal, license-length content. The project was launched on February 26, 2010 with the participation of Digital Access, which deals with the operational control ivi.ru , in particular the acquisition of content and selling advertising on the site. The site quickly caused a wide resonance in the media and blogs, in particular newspapers wrote about him Kommersant and Vedomosti , left plot by Russia TV Channel 2. In just the first day of the project, ivi.ru was visited by more than 180,000 people without advertising, making it the most successful launch in the history of the Russian Internet.
On July 22, 2010 launched the official application ivi.ru social networks VKontakte and MoyMir@Mail.ru. This was a significant precedent for the Russian market for legal video.
On October 4, 2010 Digital Access announced the signing of transactions for the purchase of music videos from all over the “big four” record companies - for Russia, it was another precedent, initiated by the company. Before on ivi.ru were several thousand clips, but after signing deals with these major players, all the clips have been moved to a separate project, music.ivi.ru .
To date ivi.ru is most popular among similar services, the monthly audience of the project was up in August 2011 to more than 11 million people. According to the TNS Web Index for August 2011 ivi.ru is in the top 20 sites Runet and has a leading position to reach an audience of similar services.
Due to licensing restrictions the site’s content is broadcast only in Russia, more than 95% of the audience are in Russia. A catalog of all the projects ivi.ru more than 25,000 pieces of content from about 100 owners a total of more than 15 000 hours - more than two years of continuous day and night viewing.