|Seed, 5/2013 |
Moscow Seed Fund
i-Vengo-new solution for the mobile advertising market, with a global network of major advertising agencies and advertisers.
The basis of the company’s product line-intelligent full-screen banner-fullscreen preloader, aimed at a mass audience. The project aims to achieve two strategic objectives is to help advertisers and online advertising agencies buy mobile advertising with quality traffic and implement custom solutions in mobile applications as part of the overall campaign.
The second task is to bring to the platform successful developers and application owners who are interested in monetizing their products. The company has already announced the integration of its SDK to developers with a number of exclusive terms. For developers that are of interest for the platform i-Vengo, provided by ransom traffic.
Global business objective i-Vengo-get a significant share of the media market of mobile advertising, and increase the capitalization of the company to enter the international market. The test campaigns conducted earlier showed high efficacy in a number of campaigns CTR reached 17%. High involvement and consumption scenarios of this kind of advertising makes this communication channel is extremely attractive to advertisers.