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isocket

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isocket builds tech for direct ad sales.

Most of the money in online ads is from deals done directly between advertisers and publishers - NOT through black box ad networks like Google and RTB. But the tools and process for direct deals is incredibly antiquated and manual. That’s why isocket exists.

Hand selected publishers (like TechCrunch) use isocket to manage their in-house, self-service, and programmatic direct ad sales. Check it out: www.buyads.com/website/techcrunch

BuyAds.com is an open catalog of thousands of premium websites that advertisers can search through and buy directly from in minutes. BuyAds Pro is a white label app built on our API for larger marketers and agencies.

Once a deal is made, isocket can handle things like order management, scheduling, invoicing and credit cards, serving, reporting, and so on.

isocket was also the first company to offer programmatic direct sales, the Class 1 equivalent of what Real Time Bidding is for Class 2 remnant inventory.

Recent Milestones

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• 
  isocket received $8M in Series A funding. (11/1/12)
  Posted 11/1/12 at 4:46am via techcrunch.com
• 
  isocket added James Beriker as Board of Directors. (9/1/12)
  Posted 11/12/12 at 10:26am
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  isocket received in Series A funding. (9/28/11)
  Posted 9/28/11 at 6:35pm via techcrunch.com
• 
  isocket added Eston Bond as Mad Hatter. (3/1/10)
  Posted 4/2/10 at 5:22pm
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  isocket added Joel Yarmon as Board. (9/14/09)
  Posted 4/4/11 at 2:08pm
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  isocket received $1.8M in Seed funding. (8/27/09)
  Posted 8/26/09 at 7:56pm
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  isocket added David Ford as Advisor.
  Posted 2/24/09 at 4:23pm
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  isocket added David Scacco as Advisor.
  Posted 2/24/09 at 4:23pm
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  isocket added Gokul Rajaram as Advisor.
  Posted 2/24/09 at 4:23pm
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  isocket added John Ramey as Founder & CEO.
  Posted 10/20/08 at 5:48pm
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  isocket added Zak Hassanein as CTO.
  Posted 2/25/09 at 6:20pm
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  isocket added David Blumberg as Board of Directors.
  Posted 10/18/09 at 1:43pm
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  isocket added Jeff Zucker as Advisor.
  Posted 2/24/09 at 4:23pm

Videos

Screenshots

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Traffic Analytics

Compete

Sources

1. Draper via TC [edit]
2. Self-Service Ad Platform isocket Grabs More Funding; Partners With Google; Steals Rubicon Exec (techcrunch.com) [edit]
3. isocket Nabs $8M From Foundry, Tim Draper & More To Bring Modern Tech, APIs To Premium Online Advertising (techcrunch.com) [edit]