|Description||Education app developers|
|Seed, 6/12 |
The vision driving Isengua is to raise the standards of language education worldwide by creating a global classroom empowering learners to take control of their learning experience and future. The company’s mission is to create pathways through technology that enable learners to access high quality, structured, interactive, portable education programmes. In this age of globalization, research indicates that language skills are the common thread in creating pathways to a brighter future. Demand is forecasted to reach 2 billion language learners by 2015. The intersection of this increasing demand and the massive proliferation of Smartphones and apps is where Isengua is working to meet language-training needs. Learners around the world can have access to education in a way that only a few years earlier was unimaginable.
The Isengua team, experienced in sales, marketing, project management, language education, technology development and media production has the management attributes required to achieve success in this emerging marketplace, execute their business plan and capitalize on this opportunity.
Isengua is developing language content for delivery through the Smartphone technology channel to individuals (Business to Customer – B2C) and through the Tablet technology channel as part of a value-added service to private primary and secondary schools (Business to Business – B2B). The B2B service will include installation, training, maintenance and consultation with teachers for fresh, customised content development and delivery.
The company plans to develop English, Spanish and Mandarin content. The market for these products and services is emerging with predicted growth in Smartphone and Tablet sales as well as projected growth in application sales, specifically in the education market.
Competitors in this market range from a number of product type solutions including mobile applications, books, CDs and DVDs, online solutions and language schools. Isengua intends to gain a competitive edge over the competition with its targeted offerings that focus on previously unmet customer needs.
Isengua will develop its brand as a market leader in this industry with new, high quality products and services and through its strategic partnerships with resellers, service delivery partners and brand partners.