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General Information


2321 Rosecrans Ave.
Suite 4200
El Segundo, CA, 90245


CEO, Co - Founder & Board Member
President, COO, Founder & Board Member
VP, Finance
Board of Directors
Board of Directors
Chief Marketing Officer
EVP of Enterprise Solutions
EVP, Customer Success
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iRise is an enterprise visualization software company. iRise is used by teams of business analysts, user experience professionals, product managers and business people to create and review high fidelity prototypes of applications before any expensive coding in a highly collaborative environment. iRise visualizations give all stakeholders the ability to “test drive” software in a fully immersive experience early in the design process to get the requirements right the first time.

iRise has been described as “CAD for business software” which dramatically shortens the time – and expense – of getting stakeholder buy-in before a single line of code is written. iRise provides a graphical, drag-and-drop interface that allows non-technical users to define functionally rich visualizations without resorting to software code to generate them. More than 300 companies have used iRise successfully on tens of thousands of projects to get to market twice as fast, with 30% less cost.

iRise is a privately held software company based in Los Angeles, with offices in San Francisco, Washington D.C., New York and London and is funded by Morgan Stanley Venture Partners and Deutsche Bank.

Recent Milestones




iRise Definition Center

Collaboration is the key to success for business application projects. The iRise Definition Center is where teams defining software meet.

By working more effectively together in a shared workspace, application definition teams:

  • Improve productivity by bringing together geographically disperse work forces to quickly iterate to the right definition answers
  • Eliminate the risk of miscommunication that can lead to expensive rework
  • Create a high efficiency model that ensures projects finish on time – no matter where on the planet simulations get created and reviewed
  • Define applications that delight end users
  • Eliminate surprises in the development process

iRise Reader

iRise interactive documents, or iDocs, provide the people you want with the ability to test drive new software – before coding ever begins. By installing the freely distributed iDoc Reader, key stakeholders interact with simulations anywhere they can take their laptops. iDocs can be easily emailed, which means you can engage end users or even do test marketing - anytime, anywhere.

The iRise Reader client software is required to view iDocs, available at no cost (valid email address required):

iRise Studio

iRise Studio is an application definition authoring tool used by business analysts, usability professionals and project managers to quickly visualize and define business software. Unlike traditional requirements tools, iRise Studio can be used to create fully interactive, high definition replicas of the target application that stakeholders actually delight in using. iRise simulations are easy to assemble for non-programmers and are so realistic users will swear they are interacting with the final production application. The “drag and drop” interface is easy to master and the final product becomes a visual blueprint for what to build. No confusion, no lost cycles and no rework.

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  1. iRise Press Release ( [edit]
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Last Edited 12/2/13

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