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General Information


Portland, USA
111 SW 5th Avenue
Suite 3200
Portland, OR, 97204


CEO and Co-Founder
VP Operations and Co-Founder
Vice President and Co-Founder
Team Member


Series A, 3/2008
Intel Capital
SAP Ventures
European Founders Fund
Partial Close, 6/2009




iovation protects online businesses and their end users against fraud and abuse through a combination of advanced device identification, shared device reputation and real-time risk evaluation. More than 2,300 fraud managers representing global retail, financial services, insurance, social network, gaming and other companies leverage iovation’s database of Internet devices and the relationships between them to determine the level of risk associated with online transactions. The company’s device reputation database is the largest in the world containing 15 million reports of fraud and protects more than 10 million transactions per day, stopping 200,000 fraudulent activities per day. Clients leverage iovation’s Fraud Force Community, an exclusive virtual crime-fighting network of the world’s foremost security experts, to share intelligence about cybercrime and prevention techniques. For more information, visit

Recent Milestones




ReputationManager 360

iovation ReputationManager 360 protects online businesses from fraud and abuse, while protecting the identity and privacy of its customers.

The real-time SaaS solution tells clients if a customer visiting their site is likely to be good or bad based on the client’s specific business rules for evaluating the transaction. A reputation score and recommendation is delivered for every transaction sent to iovation that allows clients to use an automated workflow, determining if they should proceed with the transaction, pass it to the risk team for review, or deny it outright.

Clients interact with iovation’s cybercrime intelligence network that contains more than 1.5 billion devices (desktops, laptops, smartphones, tablets, smart TVs) and 11 million records of fraud and abuse from businesses around the world. Examples of these records include abuses such as credit card fraud, friendly chargebacks, shipping fraud, affiliate fraud, spam, online scams and solicitations, customer harassment, code hacking, gold farming, identity theft, account takeovers, and more.

iovation screenshot
Above: iovation Device Reputation Authority
Uploaded: 3/27/08
iovation screenshot
Above: ReputationManager 360 Business Rule Editor
Uploaded: 10/17/11

iovation ReputationManager 360
Launch DateJune, 2004

iovation ReputationManager is a Saas-based service for online businesses to detect and prevent online fraud and abuse from happening on their site.

ReputationManager leverages device recognition along with subscriber-submitted evidence to discover associations and monitor reputations for end-user accounts and devices across iovation subscribers.

Real-time reputation checks help subscribers automatically decide whether to allow, deny or review transactions as they happen with incredibly low false positive rates.

iovation ReputationManager Data Sheet:

iovation screenshot
Above: Research & Reporting
Uploaded: 2/24/10

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Last Edited 2/19/14

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