|Description||Post-click marketing software|
ion interactive provides online marketing optimization services and software to enterprise marketing leaders worldwide. Customers rapidly make their online marketing programs more successful by creating, testing and optimizing content and pages with LiveBall.
LiveBall is ion’s post-click marketing & optimization software. It enables marketers to do landing page testing and optimization, produce and manage web pages, conduct online testing and conversion optimization, generate more demand and higher quality leads, manage content marketing and so much more.
LiveBall was developed in-house by ion and was launched in Q2 2007. LiveBall customers range from Fortune 100s to small businesses, and they serve a variety of different industries. Customers include: DHL, American Greetings, Bronto Software, Infogroup, and University of St. Thomas.
With LiveBall thereâ€™s no code to write, nothing goes through IT, thereâ€™s no hosting, no complications â€” no friction. ion is non-disruptive to its clients. Marketing organizations subscribe to the platform and get results fast. ion provides services to those clients whose resources are limited. Those services can include post-click marketing strategy, creative, testing, analysis and management.
ion was founded in a merger of a web software company and a web marketing company in 1998. The company is privately held, headquartered in Florida, and has an office in Massachusetts.
Overview of LiveBallAdded: 1/28/11