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4390 US Highway 1
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INVIDI Technologies

INVIDI Technologies Corporation provides software applications that track targeted advertising. It offers Advatar, a digital set-top box application that delivers addressable targeted advertising and marketing messages to individual viewers. It facilitates the sales of digital products, digital tiers, and digital services, such as VOD, PVR, and pay-per-view events; Internet, voice, and wireless services; and triple play offers. Advatar serves multi-channel video programming distributors, marketers, advertisers, and media buyers and sellers. The company also provides INVIDI Advertising Decision System, an addressable television advertising technology for managing advertising decisions and selections for household delivery in the evolving business of television advertising.

INVIDI Technologies Corporation was founded in 2000 and is headquartered in Princeton, New Jersey.

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INVIDI Technologies screenshot
Above: INVIDI Technologies Screenshot -- #1
Uploaded: 2/10/10

Sources

  1. EDGAR [edit]
  2. INVIDI Technologies Corporation Completes $25 Million Third Round of Financing (invidi.com) [edit]
  3. Google Leads $23 Million Round In TV Ad Startup Invidi (techcrunch.com) [edit]
  4. SEC (sec.gov) [edit]
  5. Targeted TV Provider Invidi Closes $49 Million Round With DirecTV (paidcontent.org) [edit]
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Last Edited 1/19/14

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