Inuvo™, Inc., is a leading provider of performance-based online marketing services that delivers customers to advertisers and revenue to publishers across various marketing channels including search, affiliate, lead generation and email. The Company operates as two business segments: Exchange and Direct. The Exchange Segment provides performance-based marketing and technology solutions to advertisers and publishers, while the Direct Segment develops and sells direct-to-consumer programs that are distributed through the Exchange Segment.
Through the Inuvo Platform, advertisers drive traffic, obtain leads and increase conversions through affiliate marketing, search marketing and lead generation efforts. Web publishers monetize ad inventory through the Platform with access to quality advertising offers. In the future, the Inuvo Platform will be accessible through a set of data APIs allowing advertisers, publishers and developers the opportunity to build their own applications. Such applications could include applications for fraud detection, order abandonment recovery, mobile stats, yield optimization tools and much more.
Inuvo owns and operates several products and properties within various distribution channels, allowing better understanding of the needs of partners and clients. Babytobee.com is a marketing platform designed to reach and engage pre- and postnatal moms, and has collected information on more than 9 million registered members. Yellowise.com™ is a consumer-facing local business directory site, powered by LocalXML™ technology. LocalXML is a data service built to allow partners to build applications and websites around yellow page data.
Milestones
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Went public with stock symbol NYSE:INUV.
(2/10/10)
Posted 11/29/09 at 8:33pm
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Inuvo received $4.2M in Unattributed funding.
(1/19/10)
Posted 1/20/10 at 9:48pm
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Inuvo acquired
Zubican.
(11/23/09)
Posted 11/29/09 at 8:31pm
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Inuvo added
Richard Howe as Chief Executive Officer.
(12/1/08)
Posted 1/19/09 at 7:21am
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Inuvo added
Jeremy Chrysler as SVP, Exchange.
Posted 1/19/09 at 9:05am
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Inuvo added
Stan Antonuk as SVP, Direct.
Posted 1/19/09 at 9:03am
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Inuvo added
Eric Kissel as VP of Operations.
Posted 1/19/09 at 9:05am
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Posted 6/19/09 at 1:55pm
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Inuvo added
Scott Mitchell as Chief Executive Officer and President.
Posted 7/19/09 at 8:55am
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Posted 11/13/09 at 7:19am
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Uploaded: 1/21/10
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Sources
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inuvo (inuvo.com) [edit]
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Inuvo to Use $4.2 Million in New Funding to Drive Ad Platform Expansion (freshnews.com)
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