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PublicNYSE:INUV
Date2/10
Raised
Post IPO Valuation$30M

General Information

Websiteinuvo.com
Bloginuvo.com/blog
Twitter@Inuvo
CategoryAdvertising
Phone727-324-0211
Emailinfo@inuvo.com
Employees50
DescriptionPerformance-based advertising

Offices

Clearwater, FL
15500 Lightwave Dr.
Suite 300
Clearwater, FL, 33760
USA

People

Chief Executive Officer
CFO
CTO
SVP, Exchange
SVP Bus. Dev.
Director
Director

Former People

SVP, Direct
VP of Operations
CTO
Show All Former People

Acquisitions

Total$13M
Zubican, 11/09
Litmus Media, 4/06 $13M

Funding

TOTAL $4.2M
FUNDING TOTAL $4.2M
Venture Round, 1/10
William Blair
BridgeHampton Capital
Unterberg Capital
Richard Howe
Charles Morgan
$4.2M

Tags

Inuvo

One billion dollars!

That’s the amount of business-to-consumer advertising transactions we facilitate each year by fusing our online technology and marketing services. Our solutions help advertisers drive targeted transactions and acquire customers either on a pay-per-click, pay-per-lead or pay-per-sale basis through various marketing channels.

The Inuvo Platform is the data hub for all of our transactions, products and services. This solution gives advertisers the power to create and manage their own campaigns and provides web publishers with more effective ways to monetize their advertising inventory. In addition, strategic partners and web developers may customize their implementation and services through an application-programming interface (“API”).

We make our products smarter by learning from data.

An important component of our business is the data produced by our advertisers and publishers as they drive targeted transactions. This is where we see which products convert and which websites attract viewers. This business intelligence helps us improve both the detection of fraudulent transactions and the response rates across all of our marketing channels.

Inuvo is committed to providing only the best quality traffic to our customers. We are constantly improving our products with enhancements, such as proven click-fraud technology which eliminates bad traffic, transaction flagging within the Inuvo Platform to quickly evaluate questionable conversions, and targeting of advertisements based on behavioral information.

Innovate isn’t just part of our name, it’s what we do.

We use the Inuvo Platform as a foundation to provide additional monetization opportunities to our clients. As we drive targeted transactions through the Inuvo Platform and various Inuvo web properties, we have also developed applications that allow our customers to customize and expand their website user experience with useful services such as local business search, comparison shopping and customer “deals.” All of these services help our clients deliver a customized user experience which, in turn, drives transactions.

Recent Milestones

Videos

Screenshots

Inuvo screenshot
Above: Home Page
Uploaded: 1/21/10

Products

BabyToBee.com
BargainMatch.com
Inuvo Platform
Kidzadu.com
LocalXML.com
ValidClick.com
Yellowise.com
www.Kidzadu.com

Stock Price

Traffic Analytics

Compete

Inuvo

Sources

  1. inuvo (inuvo.com) [edit]
  2. Think Partnership (now Inuvo) Acquires Litmus Media (marketingvox.com) [edit]
  3. Inuvo to Use $4.2 Million in New Funding to Drive Ad Platform Expansion (freshnews.com) [edit]
  4. Digital do Over (review.net) [edit]
    SEC Filing (sec.gov) [edit]
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Last Edited 5/17/13

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