|Series A, 3/2012 |
Norwest Venture Partners
InsightsOne is a pioneer in cloud-based predictive analytics solutions enabled by big data. The company was founded by the team that built Yahoo!’s consumer data and analytics platform, which is recognized as one of the best in the industry, and the first platform to exploit the power of big data to increase consumer monetization and engagement. InsightsOne offers real-time precision targeting and marketing insights to consumer marketers so they can optimize the relevance and profitability of offers to consumers. Based on powerful, Hadoop-based micro-segmentation technology, InsightsOne extracts signals from social, mobile, unstructured and structured data to optimize offers delivered by email, mobile, in-app, social and web communications. This data is becoming increasingly valuable to consumer marketers who want to exploit the unprecedented power of big data to grow profits and increase consumer engagement. InsightsOne is funded by Norwest Venture Partners and is based in Santa Clara, Calif.