Inside

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Based in Ipswich and London, UK, Inside Group launched its flagship Instant Messaging agent in December 2007 called InsideMessenger. This free to use IM service has over 300,000 active users obtained purely by word of mouth. Interacting with the InsideMessenger website, users can add widgets to the agent, including the ability to add any RSS feed, search the web using Windows Live Search, add Google Calendar, search Amazon and flights, refer friends and watch YouTube videos. The agent currently works only on Windows Live Messenger.

Inside GRoup have recently also entered the Virtual Agent market which utilises the same underlying technology developed for Instant Messaging. The virtual agents focus on natural language interaction between the customer and the website, assisting users who are experiencing difficulties or have questions about the companies’ productsor services. This results in less call center call volumes and automated sales enquiries.

Inside Group have a third product called MapMyHotel, a mashup of interactive maps and hotel content. Hotels can be searched and booked directly from within the map.

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