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inPowered

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inPowered (formerly NetShelter) is an earned advertising platform that enables brands to amplify what experts are saying about them. The platform discovers positive articles and blog posts authored by credible experts and helps marketers amplify that earned media through paid advertising and social channels. Unlike other forms of paid advertising, inPowered harnesses the trust and credibility of earned media to influence consumer behavior. http://inpwrd.com

Recent Milestones

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• 
  inPowered added Jeff Stephens as SVP Finance. (11/5/12)
  Posted 12/10/12 at 12:39pm
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  inPowered added Suzie Ewing as VP People and Culture. (11/5/12)
  Posted 12/10/12 at 12:39pm
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  inPowered added Nilesh Thakker as CTO. (11/5/12)
  Posted 12/10/12 at 12:39pm
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  inPowered added Colleen Daly as SVP Sales. (11/5/12)
  Posted 12/10/12 at 12:39pm
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  inPowered added Michele Slack as SVP Business Operations. (11/5/12)
  Posted 12/10/12 at 12:39pm
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  inPowered added Pirouz Nilforoush as President. (11/5/12)
  Posted 12/10/12 at 12:39pm
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  inPowered added Peyman Nilforoush as CEO. (11/5/12)
  Posted 12/10/12 at 12:39pm
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  inPowered added Dana Oshiro as Senior Analyst/Publishing Strategist. (11/5/12)
  Posted 11/5/12 at 11:23am
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  inPowered — NetShelter becomes inPowered (11/5/12)
  Posted 12/10/12 at 12:50pm via adweek.com
• 
  inPowered — Netshelter becomes inPowered, adds self-management, expands beyond tech sites (11/5/12)
  Posted 12/10/12 at 12:49pm via thenextweb.com
• 
  inPowered — InPowered, Launches Self-Serve Platform For Turning Articles Into Ads (11/5/12)
  Posted 12/10/12 at 12:44pm via techcrunch.com

Videos

Screenshots

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Sources

TechCrunch (techcrunch.com) [edit]
The Next Web (thenextweb.com) [edit]
AdWeek (adweek.com) [edit]