|Description||Amplifying trusted content for brands|
inPowered discovers and delivers the most credible information to help people make informed decisions. The company enables brands to find and share trusted, third-party articles and product reviews so that they can inform more consumers and shape the market’s perception of their brand.
Fortune 500 brands and SMBs use inPowered’s platform to discover and amplify trusted content to generate new customers. inPowered is a privately held company headquartered in San Francisco with offices in New York and Toronto. Visit http://inpwrd.com for more information.
Help people make informed decisions with inPoweredAdded: 1/2/14
|Launch Date||November 5, 2012|
inPowered discovers and delivers the most credible information to help people make informed decisions. The company enables brands to find and amplify trusted, third-party articles and reviews so that they can inform more consumers and shape the market’s perception of their brand.
The platform is changing advertising by helping marketers discover positive articles and blog posts authored by credible experts and allowing them to amplify that earned media through paid advertising and social channels. Unlike other forms of paid advertising, inPowered harnesses the trust and credibility of earned media to influence consumer behavior.
This approach establishes brands as a source of credible third-party content and not only introduces brands to new audiences, but helps build trust with the consumer in the process. And consumers are exposed to trusted content that is valuable when making purchase decisions, which resonates more than ads.
inPowered Launch Video