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General Information

Websiteinnovid.com
Twitter@innovid
CategoryAdvertising
Phone212-966-7555
Email
Employees20
Founded7/07
DescriptionInteractive Video Ad delivery platform

Offices

NY Office
588 Broadway
Suite 1009
New York, NY, 10012
USA
Tel Aviv R&D Center
22 Iserlish
Tel Aviv, ISR

People

CTO, Co-Founder
CEO, Co-Founder
EVP Product & Client Services, Co-Founder
Director, Marketing

Former People

Funding

Total$16.6M
Series A, 1/08
Genesis Partners
$3M
Unattributed, 9/10
T-Venture
Genesis Partners
$4.1M
Series B, 8/11
Sequoia Capital
T-Venture
Genesis Partners
$9.5M

Tags

video-advertising, pre-roll, iroll, virtual, engagement, interactive

Innovid

Innovid is the standard in interactive Pre-Roll.

Innovid developed the groundbreaking iRoll, which embeds interactive elements in pre-roll video ads making them dynamic and engaging without forcing audiences away from the page.

Innovid’s proprietary technology provides a seamless integration between videos, embedded images and interactive features, empowering today’s marketers to engage their audiences more deeply than ever before.

iRoll is the only interactive pre-roll unit with the scale necessary to elevate campaigns to the next level. With integrations across all the top premium publishers and across almost all the top networks, iRoll can provide unprecedented scale not available anywhere else. Beyond ad integration and serving, the company solution includes a back-end analytics dashboard to measure and track engagement.

www.innovid.com

Milestones

Videos

Above:

This video was originally published on Beet.TV

Added: 8/31/11
Above:

iRoll Demo Reel

Added: 8/31/11
Above:

Interview with CEO - Zvika Netter

Added: 8/31/11

Screenshots

Innovid screenshot
Above: Innovid Analytics
Uploaded: 1/27/09
Innovid screenshot Innovid screenshot Innovid screenshot
Innovid screenshot Innovid screenshot Innovid screenshot

Products

DYNAMO

Add some content to this product

iRoll Engage

Websiteinnovid.com/products.php?nodeID=54

iRoll® is a dynamic, customizable and fully interactive pre-roll unit that can easily be incorporated into existing content to deliver a more engaging and immersive video experience.

iRoll® can serve experiences to viewers utilizing geographic location and behavioral targeting and other dynamic data presenting a more personalized and relevant message to the user.

All within the player, allowing for a better overall user experience. iRoll® users have found that combining content with compelling information and unsurpassed scale leads to measurable success and on average a 200% lift in engagement rates and brand recall. iRoll®. The standard in interactive pre-roll.

Videos

http://www.youtube.com/watch?v=kxP-VDYa1k0
Above:

iRoll Demo Reel

iRoll apps

iRoll Appsâ„¢ turns any pre-roll campaign into an interactive experience. Socialize your pre-roll by utilizing: Social sharing options, coupon downloads, store locator, ticket purchase and many other features, all with the click of a button. iRoll Appsâ„¢ offers immediate turnaround time, no additional creative needs all while providing massive scale.

Innovid screenshot
iRoll apps iRoll apps iRoll apps

Videos

http://www.youtube.com/watch?v=siKsBml6IYY&feature=player_embedded
Above:

iRoll apps Demo

Traffic Analytics

Compete

Innovid

Sources

  1. Innovid Preparing Technology for Placing Interactive Virtual Items into Videos (techcrunch.com) [edit]
  2. Innovid Raises $4.1 Million For Interactive Pre-Roll Advertising Technology (techcrunch.com) [edit]
  3. Sequoia Leads $9.5 Million Round in Innovid (techcrunch.com) [edit]
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Last Edited 11/15/11

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