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General Information

Websiteinner-active.com
Blogblog.inner-active...
Twitter@Inneractive
CategoryAdvertising
Phone+1 (650) 378-8596
Emailinfo@inner-active...
Employees60
Founded5/2007

Offices

San Mateo, USA
300 S Ellsworth Ave
San Mateo, CA, 94401-4046
USA

People

Co-founder, President
Co-founder,CEO
COO
VP Advertiser Relations & Monetization
VP Publisher Relations
VP Finance, Controller
CTO & VP R&D

Funding

TOTAL $14M
FUNDING TOTAL $14M
Series B, 8/2010
Evergreen Venture Partners
Andy Fruchter
Ehud Hillman
Idan Ofer
$5M
Venture Round, 8/2012
Evergreen Venture Partners
$3M
Series C, 1/2014
Evergreen Venture Partners
Kreos Capital
$6M

Competitors

Tags

Inneractive

Inneractive is a global programmatic ad stack for mobile publishers focusing on video, hyper-local and in-app search advertising. Inneractive is a transparent SSP and yield optimization platform adopted by new media publishers and used by top DSPs, and premium networks.

In addition, Inneractive operates Inneractive360, its own in-house ad-network aimed to provide organic campaigns to brand publishers in key GEOs.

Founded in 2007, Inneractive headquarters are in Tel Aviv and the company operates in Silicon Valley, New York, and London with offices soon to open in Singapore and Mumbai. The company has 60 employees, and rapidly growing.

Recent Milestones

Videos

Above:

App Monetization, Simplified

Added: 2/17/14

Screenshots

Inneractive screenshot
Above: Inneractive Screenshot
Uploaded: 8/14/13

Products

Inneractive AdWatch

Inneractive AdWatch enables mobile publishers to view the ads served, in a fully transparent manner. In other words, to experience what the users experience and take actionable decisions in real time.

AdWatch effectively samples ad inventory from Ad Networks, Direct campaigns and Real Time Bidding DSPs utilizing all specific targeting parameters per application. It enables real time advertisements review, alerts of non-compliant ads, providing actionable identification of ad source, all in a beautiful, easy-to-use interface.

Inneractive screenshot
Above: AdWatch Dashboard
Uploaded: 4/7/14
Inneractive screenshot
Above: Inneractive AdWatch Screenshot -- #2
Uploaded: 4/7/14

Super Auction

Websiteinner-active.com
Blogblog.inner-active.com
StagePrivate
Launch DateJanuary 1, 2012

Inneractive’s Super Auction process finds the best ad for your users while taking into consideration the highest paying ad, user experience, latency and engagement level. We do so by evaluating each ad opportunity and selecting the right ad format: display, hyper-local offering or a video ad.

Video in a Box

Websiteinner-active.com
Blogblog.inner-active.com
StagePrivate
Launch DateSeptember 16, 2013

“Video in a Box”, enables mobile publishers to serve full screen video ads in their apps, mobile Web, or in-stream properties with no effort on their part.

Inneractive screenshot
Above: Video in a Box
Uploaded: 3/3/14

Traffic Analytics

Compete

Inner-active

Sources

  1. ME: inneractive raises $2.3 million (inner-active.com) [edit]
  2. Mobile App Monetization Startup Inneractive Raises $3.5M For Continued Global Expansion (techcrunch.com) [edit]
  3. Mobile App Monetization Exchange, Inneractive, Closes $6M Series C To Scale Up Video Ads, Expand In U.S. (techcrunch.com) [edit]
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Last Edited 4/3/14

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