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General Information

Websiteinmarket.com
CategoryMobile/Wireless
Phone9176989144
Emaildaveh@inmarket.com
Employees25
Founded10/10
DescriptionMobile Shopper Network

Offices

CheckPoints LLC
1350 Abbot Kinney Blvd, Ste 203
Venice, CA, 90291
USA

Funding

TOTAL $1M
FUNDING TOTAL $1M
Series A, 8/10
Mark DiPaola
Todd Dipaola
$1M

Tags

inMarket

inMarket (formerly CheckPoints) is the first mobile marketing platform that reaches consumers while they are in the aisles of over 2 million stores. inMarket reaches over 20MM consumers, and adds accountability to mobile advertising by guaranteeing in-store interactions with brands via our network of mobile apps.

Since its launch in October 2010, the world’s leading brands have trusted inMarket to hyper-target consumers at precise moments in the shopping process, driving them not just into stores, but down the aisles to engage with sponsored products.

inMarket clients such as Coca-Cola, Levi’s, Nestle, Henkel, Kraft, Proctor & Gamble and others have realized dramatic lift in consumer purchase intent of up to 400% by digitally engaging with a shopper holding a product. By comparison, conventional mobile banner campaigns demonstrate increased purchase intent by 11%.

Recent Milestones

Videos

Screenshots

inMarket screenshot
Above: inMarket Screenshot -- #1
Uploaded: 1/31/12
inMarket screenshot
Above: inMarket Screenshot -- #2
Uploaded: 1/31/12
inMarket screenshot
Above: inMarket Screenshot -- #3
Uploaded: 1/31/12

Sources

  1. Mobile shopping startup CheckPoints gets $1M in funding (mobilecommercedaily.com) [edit]
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Last Edited 1/31/12

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