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Ingenio

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Ingenio has been a leading pay-per-call advertising solution since 2004, when they launched the Ingenio Pay Per Call Advertising Network offering advertisers an end-to-end solution for placing click to call ads, targeting them to users via distribution channels like AOL and YellowPages.com, and connecting with consumers on the phone directly via their advertising. In March 2007 the company launched Ether, a service allowing individual website owners and publishers to have users call them by clicking through to an “Ether phone number” and receiving advice from the publisher at a predetermined price.

In November 2007 Ingenio was acquired by AT&T and is expected to be included in the telecommunications giant’s directory and local search advertising businesses.

Milestones

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• Acquired by AT&T. (11/1/07)
  Posted 11/19/07 at 6:18am
• Michael Fordyce, VP of Business Development and Sales added.
  Posted 11/19/07 at 6:05am
• Kevin Harvey, Board added.
  Posted 11/19/07 at 6:07am
• Sean Van der Linden, Creator and Co-Founder, VP Customer Operation added.
  Posted 11/19/07 at 6:06am
• Paul Manca, EVP added.
  Posted 11/19/07 at 6:05am
• Ross Weinstein, Managing Director added.
  Posted 4/18/08 at 4:41pm
• Scott Faber, Creator and Co-Founder, GM Ether added.
  Posted 11/19/07 at 6:04am
• Marc Barach, Chief Marketing Officer added.
  Posted 11/19/07 at 6:04am
• Ebbe Altberg, Chief Product Officer added.
  Posted 11/19/07 at 6:04am
• Mark Britto, CEO & President added.
  Posted 11/19/07 at 6:03am
• Ron Hirson, VP of Product added.
  Posted 3/15/09 at 7:40pm

Videos

Screenshots

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Products

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Ether

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Ingenio Pay per Call

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Traffic Analytics

Quantcast

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Sources

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