|Venture Round, 3/2011 ||$7.63M|
Informed Medical Communications, Inc., through its subsidiaries, provides integrated biotechnology and pharmaceutical marketing programs. It offers PatientDialogues that communicates disease state and treatment information to consumers via in-person meetings, Web, phone, and mail; PhysicianDialogues, a small group dinner, teleconference, or Web meeting that bring together healthcare professionals for a discussion in an informal atmosphere; and RxRecruit, a clinical trial recruitment service. The company also provides peer-to-peer medical programs, such as Marketing Panels that bring healthcare professionals for a guided discussion in a relaxed atmosphere; TeleMAPs that are marketing panels for a focused interactive conference call via teleconference; and X-MAPs that are speaker programs in which the moderator works to execute either a dinner program or teleconference. In addition, it provides Xpert Xchange, a peer influence event in which key opinion leaders discuss case studies utilizing clinical data, product attributes, and prescribing experience in a debate-style format. Further, the company offers marketing research and analytics consulting services. Informed Medical Communications provides marketing solutions for the healthcare industry, including interactive and live physician and patient programs, customized educational and promotional opportunities, data-rich analytics and ROI analyses, and specialized patient and professional market research services.