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Inertia Beverage Group

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Inertia provides a web-based platform for wineries to manage their direct sales and marketing initiatives. Their technology is currently used by over 600 wine brands, and aims to make it easy for wineries to manage direct sales to both consumers and the trade.

Inertia’s REthink Engine provides with tools to handle compliance, allocation and Wine Club programs, customer data, wine e-mail marketing, web content management, and more - all online.

Inertia’s REthink Compliance tool is a free web-based service to automate direct to consumer shipping compliance, including screening for compliance with state rules & regulations, identifying state-specific licensing requirements, and automating the production of state-by-state sales and tax reports.

Inertia’s Direct-to-Trade provides wineries and the trade direct access to boutique, artisan, and hard-to-find wines. This patent-pending process allows wineries to streamline shipments to restaurants & retailers across the U.S., legally and efficiently through an online transaction process.

Milestones

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• 
  Inertia Beverage Group received $8M in Series B funding. (4/07)
  Posted 1/13/09 at 10:04am
• 
  Inertia Beverage Group added Andrea Johnston as VP, Channel Development.
  Posted 6/9/08 at 12:06pm
• 
  Inertia Beverage Group added Kristi Taaffe as VP, Marketing.
  Posted 6/9/08 at 12:06pm
• 
  Inertia Beverage Group added Mitch Schwartz as VP, Sales.
  Posted 6/9/08 at 12:06pm
• 
  Inertia Beverage Group added Paul Mabray as Chief Strategy Officer.
  Posted 6/9/08 at 12:06pm
• 
  Inertia Beverage Group added Ted Jansen as Chief Executive Officer.
  Posted 6/9/08 at 12:06pm
• 
  Inertia Beverage Group added Patrick Angeles as VP, Technology.
  Posted 6/9/08 at 12:06pm

Videos

Screenshots

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Products

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The REthink Engine

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Traffic Analytics

Compete

Sources

1. Inertia raises $8M to help wineries market online (venturebeat.com) [edit]