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General Information


San Francisco, USA
870 Market Street,
Suite 1205
San Francisco, CA, 94102


Co-Founder & CTO
Co-Founder & CEO
Director of Marketing
Director of Operations
Director of Analytics
Director of Strategic Partnerships


Series A, 11/2013
Khosla Ventures
819 Capital
Innovation Endeavors



Index is challenging the status quo of how retailers engage with their customers. We are a retail software company that brings the personalization and measurement of online commerce to the offline world. Amazon stands out as a retailer that has uniquely benefited from a technology platform which puts customer preferences front and center to deliver an outstanding, personalized experience. Index provides retailers with a similar advantage to elevate service, personalize experiences and measure the ROI of their efforts.

Seeing a unique opportunity to directly serve the needs of top-tier retailers, former Google Wallet Product and Engineering leads Marc Freed-Finnegan and Jonathan Wall founded Index in early 2012.

Today, the Index team includes the engineers who conceptualized Google Wallet and provided technical leadership for Google’s big data efforts, and business leaders who partnered with retailers at Apple, led loyalty solutions for Kroger, Macy’s and Tesco at dunnhumby, and developed pricing analytics at Oracle. In addition, Index has an advisory board including experienced C-level executives from Whole Foods, Jamba Juice, Burger King, J.Crew and Williams-Sonoma.

Recent Milestones



Index screenshot
Above: Home Page
Uploaded: 11/19/13


  1. Google Wallet Creators Raise $7M From Eric Schmidt, Khosla To Bring Personalization And Analytics To In-Store Commerce ( [edit]
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Last Edited 11/22/13

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