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Incentive Targeting

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Incentive Targeting partners with retail chains to provide a targeted marketing service to manufacturers of grocery and consumer products. Using its service, manufacturers market directly to individual shoppers across our entire retail network—based on each person’s detailed purchase history. Promotions are delivered via any available distribution channels, such as email, direct mail, or register tape.

Recent Milestones

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• 
  Incentive Targeting was acquired by Google. (11/28/12)
  Posted 11/30/12 at 6:35pm via techcrunch.com
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  Incentive Targeting received $1.63M in Venture Round funding. (10/5/11)
  Posted 10/5/11 at 7:19pm via masshightech.com
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  Incentive Targeting — Partnership with Groupon to bring social deals to grocery (7/28/11)
  Posted 8/29/11 at 4:49pm via unileverusa.com
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  Incentive Targeting — Partnership with Spartan Stores (4/5/11)
  Posted 4/17/11 at 1:15pm via progressivegrocer.com
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  Incentive Targeting received $2.35M in Series A funding. (5/4/10)
  Posted 5/16/10 at 12:43pm via masshightech.com
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  Incentive Targeting — Partnership with Big Y Foods (4/27/10)
  Posted 5/16/10 at 12:45pm via benzinga.com

Videos

Screenshots

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Sources

1. Confirmed: Google Acquires Incentive Targeting To Power Super Targeted, Personalized Coupon Programs (techcrunch.com) [edit]
2. Incentive Targeting brings in $2.35M in Series A round (masshightech.com) [edit]
3. Incentive Targeting lands $1.63M funding (masshightech.com) [edit]
Big Y Foods Rolls Out Targeted Shopper Promotion System From Incentive Targeting (benzinga.com) [edit]
Spartan Introduces Shopper Marketing System (progressivegrocer.com) [edit]
Groupon and Incentive Targeting Launch Groupons for Grocery in Chicago (unileverusa.com) [edit]