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General Information
Phone0207 099 2450
DescriptionStraightforward Mobile Payments


Head Office
344-354 Gray's Inn Road
London, WC1X 8BP, GBR


Chief Executive Officer
Chief Operating Officer
Chief Financial Officer
Chief Commercial Officer



ImpulsePay is the leading facilitator of the UK Mobile billing mechanism, Payforit and its underlying “direct-to-bill” technology.

Payforit is a major improvement on existing premium rate technologies. The key component leverages “Direct to Bill” technology which allows us to apply a charge directly to the consumer’s mobile phone bill or credit within the network operators accounting systems. This means we do not need to send premium rate text messages, rely on delivery reports or use a cumbersome process for authorisation.

Once a consumer hits our payment gateway, they authorise the purchase by a sending or receiving a pin code (you can choose which method to allow) and that’s it. If they have sufficient PAYG credit or their contract is in good standing, then the charge is applied and they get sent to the success page you specified.

ImpulsePay became available after the launch of the Payforit 2.0 framework by the UK network operators. This aims to give greater online payment transparency and consumer protection, whilst opening up the online world to an easier way to accept high volumes of small payments at a much wider range of tariffs under £10.

ImpulsePay is a key member of the Payforit Management Group, continually contributing to the development of the mechanism, most recently with the framework release of Payforit 4.0.

Payforit replaced Premium SMS as the permitted online billing solution, by operator mandate, from January 2013.

Recent Milestones

  • Check
    ImpulsePay added Ken Waitt as Chief Financial Officer. (1/13/14)
    Posted 1/22/14 at 9:30am
  • Check
    ImpulsePay — Announced arrival as the UK's newest, directly connected accredited payment intermediary (API). (10/18/13)
    Posted 10/23/13 at 3:42am
  • Check
    ImpulsePay added Adam Williams as Chief Operating Officer. (12/12/12)
    Posted 10/21/13 at 12:58pm
  • Check
    ImpulsePay added Paul Paterson as Chief Commercial Officer. (12/1/09)
    Posted 10/21/13 at 12:59pm
  • Check
    ImpulsePay added Chris Newell as Chief Executive Officer. (3/15/09)
    Posted 10/21/13 at 12:52pm



ImpulsePay screenshot
Above: ImpulsePay
Uploaded: 4/19/10



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Payforit 4.0

Launch DateJuly, 2012
ImpulsePay screenshot
Payforit 4.0 Payforit 4.0 Payforit 4.0
Payforit 4.0 Payforit 4.0 Payforit 4.0


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Last Edited 1/22/14

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