| Website | impossiblesoftwar... |
| @JetstreamVid | |
| Category | Advertising |
| Phone | +1 781 240 0460 |
| Employees | 10 |
| Founded | 2/09 |
| Description | Video content personalization technology |
| Series A, 3/10 Cinco Capital |
Impossible Software provides real-time video composition and compression technology at web scale for brand marketers and advertisers.
Brand marketers have deployed Impossible Software to bring innovative video to their sites in a variety of ways. Audi creates streaming video of an auto; the viewer of the video can change the color, wheels, and trim – even put the top down – as the video is running. Playboy (Germany) creates a novelty video – Bunnies at Home – which includes the viewer’s picture and name. Sony-Ericsson renders the viewer’s face in 3D onto a breakdancer as part of a contest. All of these sites benefit from longer time on site, direct feedback of user preferences/information, and the potential to go viral.
Publishers can use Impossible Software to reach iOS devices by adapting standard pre-roll spots, all while leveraging their existing ad infrastructure and workflow. And, because Impossible Software can compose video while it is being adapted, advertisers can customize every video ad to the user’s context.
And we have more to come, including ad insertion directly into video content.
The technology supports a number of video special effects, alpha compositing, and MPEG4 compression (Flash wrapper, MP4 file, HTML5), as well as sound mixing, in real time with low latency. This enables interactive video… video where feedback from the user is reflected in the video stream in as little as a quarter of a second. The only limit on special effects is the price of processing power. The “impossible” thing is that Impossible Software can deliver all of this at web scale economically.
Impossible Software delivers based on a SaaS model out of the cloud. Large-scale, long-term, or reseller customers may also opt for licensing.
