|Description||Online Display Ad Platform|
|VENTURE FUNDING TOTAL||$3.2M|
|Series A, 7/07 ||$3.2M|
Impact Engine offers an online display advertising platform providing the following services - 3rd party ad serving, Automated Display Ad Optimization, High Volume Rich Media Ad Production and Real Time Analytics. The platform supports a diverse set of ad units including video, site peel, expandables, widgets and standard text/image ads.
The platform cuts display ad campaign costs and improves the ROI of online display ad campaigns as well as the profitability of a publisherâ€™s business operation.
Impact Engine is an approved 3rd party vendor with Google, Yahoo APT and hundreds of ad networks and publishers. The platform has 600 ad templates to use or clients can upload their own ad creative.