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Acquired byArbitron
Date6/2010

General Information

Offices

San Mateo, USA
1510 Fashion Island Blvd.
Ste 310
San Mateo, CA, 94404
USA

People

Board Member

Funding

TOTAL $25M
FUNDING TOTAL $25M
Series C, 1/2008
WPP
Draper Fisher Jurvetson (DFJ)
Advanced Technology Ventures
$25M

Tags

Integrated Media Measurement (IMMI)

IMMI, a San Mateo, CA-based mobile-based ad tracking and research firm.

The IMMI phone randomly samples 10 seconds of room audio every 30 seconds…these sample are uploaded continuously to the IMMI servers. IMMI also tracks all local TV and radio outlets, and then compares mobile-uploaded signatures with the IMMI-monitored TV and radio broadcasts. The mobile phone also receives a signal from an IMMI “Bluetooth beacon” when the panel member is at home, so the servers can interpret media exposure as “in” or “out-of-home”.

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Immi

Sources

  1. Arbiton acquires IMMI , IMMI to change name to Audience Measurement Technologies. (mediaweek.com) [edit]
  2. paidcontent.org (paidcontent.org) [edit]
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Last Edited 11/3/13

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