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General Information

Websitevisualdna.com
Blogdatablog.visualdn...
Twitter@visualdna
CategoryAdvertising
Emailcontact@visualdna...
Employees93
Founded8/2006
DescriptionOnline audience insights & targeting

Offices

HQ
67-71 Shoreditch High Street
London, E16JJ, GBR
Moscow
21 Novy Arbat
Office 2118
Moscow, 119019, RUS

People

Founder and CEO
CEO VisualDNA Russia
CTO
Chief Product Officer
COO
Creative Product Director
Chief Commercial Officer
Acting Managing Director: Risk

Funding

TOTAL $18.6M
FUNDING TOTAL $18.6M
Venture Round, 5/2007
Northzone
$5M
Series B, 2/2009
Northzone
Atomico
Horizons Ventures
$13.6M
Series C, 1/2012
$10M

Tags

VisualDNA

VisualDNA is in the business of understanding people.

VisualDNA is an audience insights company with patented technology that makes it possible for businesses to understand people online. It has developed an incredibly efficient and unique method of understanding, driven by the science of converting data from personality quizzes into rich, accurate and scalable audience profiles.

Its analytics product WHYanalytics allows any website owner to look beyond traffic and demographics to understand their audience on a deeper, emotional level. And by collecting rich first-party data through its quizzes, building scalable audience segments through its profiling algorithm and providing data to all leading media-buying platforms, VisualDNA data also powers highly-targeted advertising in real-time.

Recent Milestones

Videos

Above:

WHYanalytics from VisualDNA

Added: 6/25/13

Screenshots

VisualDNA screenshot
Above: VisualDNA Quiz
Uploaded: 3/3/11
VisualDNA screenshot VisualDNA screenshot VisualDNA screenshot
VisualDNA screenshot VisualDNA screenshot VisualDNA screenshot
VisualDNA screenshot

Products

WHYanalytics

Websitewhy.visualdna.com
Blogdatablog.visualdna.com
Launch DateJune, 2013
Tags analytics, audience-analytics, audience-profiling, audience-insights, online-targeting, audience-segmentation, targeted-advertising

WHYanalytics is a completely free tool that helps businesses of all sizes understand who their customers are.

WHYanalytics allows any website owner to look beyond traffic and demographics to understand their audience on a deeper, emotional level. Understand your audience and what drives them, their attitudes, and watch how they change - all in real time.

VisualDNA screenshot
Above: WHYanalytics from VisualDNA Dashboard 1
Uploaded: 6/25/13
VisualDNA screenshot
Above: WHYanalytics from VisualDNA Dashboard 2
Uploaded: 6/25/13
VisualDNA screenshot
Above: WHYanalytics from VisualDNA Dashboard 3
Uploaded: 6/25/13

Videos

Above:

WHYanalytics from VisualDNA

Traffic Analytics

Compete

Visualdna

Sources

  1. EDGAR [edit]
  2. Imagini Gets $13.5m To Work Out Your Personality With Pictures (found3r.com) [edit]
  3. Citation Needed [add]
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Last Edited 2/21/14

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