| Website | visualdna.com |
| Blog | visualdna.com/blog |
| @visualdnabiz | |
| Category | Consumer Web |
| Employees | |
| Founded | 8/06 |
| Description | Understanding people through images |
| TOTAL | $18.6M |
| FUNDING TOTAL | $18.6M |
| Venture Round, 5/07 Northzone | $5M |
| Series B, 2/09 Northzone Atomico Horizons Ventures | $13.6M |
VisualDNA is the creator of a patented technology that’s at the cutting edge of web personalisation. We provide a global platform for every consumer to communicate their digital identity, and enable online advertisers, brands and publishers to deliver them relevance and value.
Our psychographic profiling technology separates audiences into over 450 psychographic segments that are used to improve online ad targeting and user engagement. To date we hold nearly 100 million anonymous user profiles across the globe.
| Website | data.visualdna.com |
| Launch Date | January 1, 2008 |
VisualDNA aims to understand people through images giving them the keys to unlock a relevant web experience.
The VisualDNA product range enables online retailers, publishers, advertisers and brands to present users with the most relevant products, content and advertisements. Users benefit from a more relevant and personalized web experience, and digital advertisers and publishers benefit from increased engagement with the right audiences.
