|Description||Online audience insights & targeting|
|Venture Round, 5/2007 |
|Series B, 2/2009 |
|Series C, 1/2012 ||$10M|
VisualDNA is in the business of understanding people.
VisualDNA is an audience insights company with patented technology that makes it possible for businesses to understand people online. It has developed an incredibly efficient and unique method of understanding, driven by the science of converting data from personality quizzes into rich, accurate and scalable audience profiles.
Its analytics product WHYanalytics allows any website owner to look beyond traffic and demographics to understand their audience on a deeper, emotional level. And by collecting rich first-party data through its quizzes, building scalable audience segments through its profiling algorithm and providing data to all leading media-buying platforms, VisualDNA data also powers highly-targeted advertising in real-time.
WHYanalytics from VisualDNAAdded: 6/25/13
|Launch Date||June, 2013|
|Tags||analytics, audience-analytics, audience-profiling, audience-insights, online-targeting, audience-segmentation, targeted-advertising|
WHYanalytics is a completely free tool that helps businesses of all sizes understand who their customers are.
WHYanalytics allows any website owner to look beyond traffic and demographics to understand their audience on a deeper, emotional level. Understand your audience and what drives them, their attitudes, and watch how they change - all in real time.
WHYanalytics from VisualDNA