VisualDNA is an advanced, end-to-end behavioral targeting audience network comprising more than 40 million anonymous user profiles across 120 audience groups. Through its VisualDNA platform, the company has delivered highly effective, targeted digital marketing campaigns for blue-chip publishers, media companies, online retailers and award-winning digital media agencies including the LA Times, Mirror, Adconion, Hotels.com, Match.com, House of Fraser, Acer, Lastminute.com, NBA, Tom.com, Pepsi, eHarmony, Tequila, the British Army and Explorra. Headquartered in London with U.S. operations in New York City, VisualDNA is backed by Horizons Ventures, NorthZone Ventures and Atomico Investments. For more information, please visit www.visualdna.com.

Milestones
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VisualDNA added Steve McCartney as CTO.

Posted 3/1/11 at 3:05pm
VisualDNA added Leighton Webb as SVP and Managing Director, US Operations .

Posted 3/1/11 at 2:59pm
VisualDNA added Charles Wiles as Managing Director.

Posted 4/13/09 at 12:47pm
VisualDNA added Alex Willcock as Founder and CEO.

Posted 2/5/08 at 2:44pm
VisualDNA received $5M in Unattributed funding. (5/25/07)

Posted 2/26/10 at 11:16pm
VisualDNA received $13.6M in Series B funding. (2/25/09)

Posted 2/25/09 at 9:18pm via found3r.com

Videos

Screenshots
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Above: VisualDNA Quiz
Uploaded: 3/3/11

Above: VisualDNA Recommendations
Uploaded: 3/3/11

Above: VisualDNA Audience Dashboard
Uploaded: 3/3/11

Products
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VisualDNA
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Website	visualdna.com
Launch Date	January 1, 2008

VisualDNA aims to understand people through images giving them the keys to unlock a relevant web experience.

The VisualDNA product range enables online retailers and publishers to present users with the most relevant products and content. Users benefit from a more relevant and personalized experience, and web sites benefit from increasing the chance of engaging and converting visitors to their site. Visual DNA ad units can be deployed across ad networks and increases the ROI on your ad spend whereas the Visual DNA recommendation engine can be embedded in your site and increases the average revenue from your site’s visitors.

Youniverse
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Website	youniverse.com
Launch Date	November 9, 2007

Youniverse is a place to discover and share your VisualDNA â€“ your personality in pictures, a social network where you can learn more about yourself and connect to people with similar personalities and interests in travel, dating, art, love, movies, music and more.