|Series A, 2/06 |
|Series B, 7/07 |
|Series B, 1/08 |
|Venture Round, 8/10 |
IGA serves advertisers and video game publishers looking to include marketing messages within console and PC games. IGA’s roster of publisher partners includes Electronic Arts, Valve, and Atari among others. The company competes with Massive and AdScape, two video game ad agencies that were acquired by Microsoft and Google respectively.
IGA’s Radial Networks provides solutions for advertisers looking to place advertisements within IGA’s publisher network. Ads are served dynamically and can be targeted by demographics, time of day, and geography. Radial Network supports a variety of ad formats that can be placed within games.