|Description||mobile app marketplace|
|Series A, 6/08 |
Premier Ventures Capital
Softbank Ventures Korea
|Series B, 6/12 |
Hanwha Venture Capital
IGAWorks is a leading mobile app marketing company based in Seoul, Korea which is founded by Mr. Eric Kukseong Ma and colleagues mostly by ex-Nexon talents in 2006.
Though the company started as in-game ad marketplace, it has gone through a transition from a market place which was completely based on PPL type in-game ad at MMORPGs and online games to a performance-based CPI ad platform.
The transition was led by the introduction of the adPOPcorn platform, an ad marketplace for social games and smartphone games and non-gaming apps. adPOPcorn, since its launch, has been the dominant monetization vehicle for social game developers since its inception.
IGAWorks is planning to expand its adPOPcorn service into Taiwan, Southeast Asia and Japan by the Q3 2013.