• TechCrunch
• CrunchBase
• More
  • TechCrunch Europe
  • TechCrunch France
  • TechCrunch Japan

IGAWORKS

edit

IGAWorks is a leading mobile app marketing company based in Seoul, Korea which is founded by Mr. Eric Kukseong Ma and colleagues mostly by ex-Nexon talents in 2006.

Though the company started as in-game ad marketplace, it has gone through a transition from a market place which was completely based on PPL type in-game ad at MMORPGs and online games to a performance-based CPI ad platform.

The transition was led by the introduction of the adPOPcorn platform, an ad marketplace for social games and smartphone games and non-gaming apps. adPOPcorn, since its launch, has been the dominant monetization vehicle for social game developers since its inception.

IGAWorks is planning to expand its adPOPcorn service into Taiwan, Southeast Asia and Japan by the Q3 2013.

Recent Milestones

edit

• 
  IGAWORKS — IGAWorks partners with Kakao in providing Kakao Talk with its ad platform adPOPcorn. (5/10/13)
  Posted 5/10/13 at 4:20am via techcrunch.com
• 
  IGAWORKS — IGAWorks partners with Microsoft Korea in providing app marketing(IGAWorks) and cloud(Microsoft) solutions to local game developers. (4/5/13)
  Posted 5/6/13 at 8:53pm via co.kr
• 
  IGAWORKS added Heita Miyoshi as EVP. (9/1/12)
  Posted 4/29/13 at 10:08pm
• 
  IGAWORKS received $3M in Series B funding. (6/1/12)
  Posted 4/29/13 at 10:15pm via co.kr
• 
  IGAWORKS added Kidae Lee as COO. (2/1/11)
  Posted 4/15/13 at 11:09pm
• 
  IGAWORKS added Bohum Yeoun as CTO. (4/1/10)
  Posted 4/15/13 at 11:19pm
• 
  IGAWORKS added Richard Chae as GM, N.A. CEO. (4/1/09)
  Posted 3/12/13 at 2:57pm
• 
  IGAWORKS received $2M in Series A funding. (6/1/08)
  Posted 10/28/11 at 12:17am via co.kr
• 
  IGAWORKS added Kuk-seong "Eric" Ma as President, Founder. (12/1/06)
  Posted 10/4/11 at 7:11pm

Videos

Screenshots

edit

Above: video and feed
Uploaded: 10/31/11

Above: facebook fan
Uploaded: 10/31/11

Above: IGAWORKS Screenshot -- #3
Uploaded: 4/30/13

Products

edit

adPOPcorn

edit

Website

adpopcorn.com

Above: adPOPcorn Screenshot -- #1
Uploaded: 5/1/13

Sources

1. ventures.softbank.co.kr [edit]
2. adPOPcorn's IGAWorks brings 300B KRW investment. (Korean) (ddaily.co.kr) [edit]
Microsoft and IGAWorks exchange MOU for mobile content businesses.(Korean) (gamechosun.co.kr) [edit]
KakaoTalk Partners With AdPOPcorn, Brings Ads To Its Messaging Platform As It Prepares A Facebook Home Rival Launcher (techcrunch.com) [edit]