IDNTITI â€“ a San Jose, CA based company, is a quantitative rating tool built on web 2.0 principles, with social networking features. It is a website where any entity may be rated at granular parameter level - quantitatively.
Entities that could be rated include people, companies, schools, colleges, restaurants etc.
IDNTITI believes in providing a single click, quantitative view on any entity. Ratings are at parameter level, with the option for the user to create additional ratable parameters.
Users can establish their own reputation from their trusted community, and help establish reputation scores of other people. For example, users can rate their colleagues, doctors, teachers, celebrities, companies, vendors, schools, universities and can invite relevant community members to rate these entities as well.
Peopleâ€™s ID Scores can be used for hiring, performance evaluation, management or dating purposes.
ID Scores of companies can be used for brand equity, employee satisfaction, or employment decision purposes.
IDNTITI is positioned to be the market research tool on a social networking platform. We want to give the capability of market research to consumers, and not market research firms. At the end reputation is an index living within the market and consumers minds.