| Seed, 2005 | $2M |
Idiro Technologies delivers software solutions that analyze the activities of a networked customer base (such as exist within telecoms, ISPs and social networking sites) in order to improve a company’s marketing & advertising strategies.
The company analyzes the communication patterns of members of a social network and quantifies the levels of influence individuals have on each other. Armed with this information the service provider can carry out more effective targeted marketing campaigns by focusing tailored communications at those members who are classified as having significant levels of influence amongst their peers. This approach can be used by telecom operators, social networking sites etc.
