| Website | ideeli.com |
| Category | Consumer Web |
| Employees |
| Total | $23.8M |
| Series A, 12/07 Kodiak Venture Partners | $3.8M |
| Series B, 12/09 Kodiak Venture Partners Constellation Ventures StarVest Partners | $20M |
Ideeli (pronounced “ideally”), is self-described as a red-rope online shopping community.
In essence, Ideeli is an invite-only site that hosts high-speed sales of luxury merchandise at 50 to 90 percent discounts; members are informed through e-mail and mobile alerts to let them know when a sale has started. Ideeli works in a rapid-fire sales model – a model pioneered by websites like woot.com and delight.com. Quantities are limited and can sell out within minutes.
In addition, Ideeli has offered “first row” membership to its members for $7.99 a month; the membership sends mobile alerts about sales as well access to the sales up to an hour early of release on the site.
