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General Information


Pasadena, USA
130 W. Union Street
Pasadena, CA, 91103


Chief Product Officer
VP, Research and Development
Vice President, Design
Vice President, Human Resources
Vice President, Information Technologies
Vice President and Chief Financial Officer
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Sellbrite 5/2013
Luxr 1/2013
NiftyThrifty 8/2012
Mingly 11/2011 9/2011
GoPollGo 7/2011
Triptrotting 1/2011
Perfect Market 3/2010
Factual 2/2010
X1 Technologies 5/2009
Evolution Robotics 11/2008
Aptera 7/2008
Perfect Market 7/2008
Infinia 4/2008
eSolar 4/2008
Infinia 2/2008
Compete 8/2007
Infinia 6/2007
ClearMesh Networks 7/2006
Insider Pages 3/2006
Snap Technologies 7/2005
X1 Technologies 4/2005 5/2000 10/1999 4/1999



Bill Gross started Idealab in 1996 to create and operate pioneering technology companies. The structure of Idealab has allowed us to test many ideas at once and turn the best of them into companies, attracting the human and financial capital necessary to bring them to market.

Many of these companies were among the first to introduce new business ideas to the market. CitySearch, now a part of InterActive Corp., established the category of local online community directories. eToys demonstrated the tremendous potential for online consumer retail and became one of the most recognized brands during the early days of e-commerce. Overture Services, which began life as, was the first company to introduce the concept of paid search. Now part of Yahoo, Overture’s business model is the underpinning of a multibillion-dollar online search market.

Idealab continues to explore a range of technology frontiers. New models for improving the search experience are at the core of several companies currently growing inside of Idealab. Moving beyond the Internet, we have spawned companies with breakthrough technologies in robotics (Evolution Robotics), three-dimensional printing (Desktop Factory) and renewable energy (Energy Innovations), among others. Idealab also continues to partner with leading venture capital firms and other strategic investors to provide the resources to maximize the potential of these companies.

In addition to capital, Idealab provides a full range of resources to infuse start-ups with the support they need to rapidly introduce innovative products and services. Resources include office space and the accompanying office services, development and technology, product and graphic design, marketing, financial advice, human resources, competitive research, legal, accounting and business development support and services. In addition, Idealab provides advice on strategy, branding and corporate structure.

Recent Milestones



Why Does Idealab Work So Well?

Added: 9/18/13



Internet Brands

Operates community and e-commerce web sites in automotive, travel and leisure, and home-related categories

Traffic Analytics




  1. Citation Needed [add]
  2. LUXr Raises $600K in Seed Funding ( [edit]
  3. NiftyThrifty Raises $2 Million From Tribeca Venture Partners, Others ( [edit]
  4. Mingly Closes $500K in Seed Funding ( [edit]
  5. Social Recommendation Platform Top10 Raises $3.5M From Accel Partners, Idealab, Others ( [edit]
  6. GoPollGo Raises Seed Funding from Idealab ( [edit]
  7. Triptrotting Scores Funding ( [edit]
  8. Idealab Spin-off Perfect Market Raises $6 Million From Tribune Company, Others ( [edit]
  9. TechCrunch ( [edit]
  10. X1 Technologies Gains New Funding, CEO ( [edit]
  11. Evolution Robotics Raises $13.88 Million from CMEA Ventures, Vodafone, Idealab and Quercus Trust ( [edit]
  12. Aptera Raises $24M for Electric Car Production ( [edit]
  13. Perfect Market Raises $15 Million First Round For Archive Monetization ( [edit]
  14. Infinia Raises $7M (Total B = $57m) ( [edit]
  15. eSolar, Google-Backed Startup, Picks Up Steam, $130 Million ( [edit]
  16. Infinia Gets $50M For Solar Power Products ( [edit]
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  18. Infinia Raises $50M for Stirling Solar ( [edit]
  19. EDGAR [edit]
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  21. ( [edit]
  22. X1 Technologies Secures $10M in Venture Financing Led by U.S. Venture Partners ( [edit]
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  26. Manatt Report [edit]
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Last Edited 4/16/14

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