Idea Marketplace is a three-pronged innovation platform consisting of:
â€¢ a Private Marketplace for buying and selling high quality, commercially viable, innovative content such as television commercials, print ads, new application ideas for mobile devices, product improvement ideas, reality television ideas, business strategy ideas and much more,
â€¢ a Crowdsourcing â€˜Competitionâ€™ platform to help businesses discover new ideas, develop promising concepts, and solve pressing problems by harnessing the collective power of the â€˜global brain,â€™
â€¢ and a General Community idea generation platform that allows anyone to open a public or private ‘innovation initiativeâ€™ to tap the global, or your personal, community for quality ideas pertaining to a specific objective (for example, if I am a parent looking for effective ways to get my child to eat more vegetables, I can pose the question to the global community or to a list of friends who are also parents).
In short, we are a factory for innovative material – a virtual solution to the â€˜innovatorâ€™s dilemma.â€™