| Website | idcprojects.com |
| @IDCProjects | |
| Category | Software |
| Phone | 7204327765 |
| Inquiries@IDCProj... | |
| Employees | 22 |
| Founded | 9/08 |
| Description | Efficient Mobile In-Game Advertising |
| TOTAL | $50k |
| FUNDING TOTAL | $50k |
| Seed, 8/12 Capital Innovators | $50k |
IDC Projects makes mobile advertising efficient.
As a developer of mobile advertising technology, the company has developed an integrated approach to target advertisements in mobile phone applications and games. This process precisely matches the right ad to right potential customer. The approach centers on empowering users to control their own advertising experience through collecting and maintaining user profiles. Profiles can include geographic context clues, previous ad interests, personal preferences and more. This data is used to optimize the targeting of existing ads, raising revenues for publishers and lowering rates for advertisers.
IDC Projects has history as a publisher of mobile games, originally formed to provide college students with the opportunity to break into the highly competitive gaming market. Focusing on advertising funded games naturally led the group to optimize advertising in their own games. Upon realization of how successful their own optimizations were, the company modified their internal tools to be used and taken advantage of by other mobile publishers.
Games Demo Reel
Added: 1/2/13| Barcodescan for iOS |
| Circle of Death for iOS |
| Dow in Gold for iOS |
| ESP Tester for iOS |
| Hazards for Android |
| Hazards for iOS |
| Made in America for iOS |
| Memory Find for iOS |
| Memory Matches 2 for iOS |
| Memory Matches for Android |
| Memory Matches for Windows 8 |
| Memory Matches for iOS |
| Motocross Sniper for iOS |
| Neon Factory for iOS |
| Order! for iOS |
| Pegboard for iOS |
| Rocketz for iOS |
| St. Pat's Daze Countdown for Android |
| St. Pat's Daze Countdown for iOS |
| The Sorting Game for iOS |
| Treasure Tap for Android |
| Up!? for iOS |
