|Description||market research services|
Iconoculture, Inc. provides consumer trend and market research services. Its products and services include the U.S. Advisory Service that provides access to Iconoculture’s cultural research database, monthly e-bulletins, and annual top-level trend report; Global View, which are services to support the strategic goals and challenges of global-facing brands and agencies; and Custom View, a Web interface that features content from the company’s interactive searchable content hub. Its products and services also include IconoCommunities, the consumer-centric social networks that enable businesses to know consumers’ moods, mindsets, and motivations; Iconosphere, the company’s annual cultural trend conference that provides a crash course on the emerging trends and cultural movements shaping the future of business; Consumer Outlooks, the crash courses that provide information on demographic, category, or consumer segment; and Custom Research and Consulting services.
The company was founded in 1992 as Custom Consulting Company and is based in Minneapolis, Minnesota. As of May 7, 2010, Iconoculture, Inc. operates as a subsidiary of Corporate Executive Board Co.