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General Information

Websiteicebreaker.mobi
CategoryMobile
Employees50
Founded4/06

Offices

Bellevue, USA
3001 112th Avenue NHE #206
Bellevue, WA, 98004
USA

People

CEO
CTO
CFO
VP of Business Development
VP of Marketing
General Manager, Beijing Office

Funding

Competitors

Tags

IceBreaker

IceBreaker connects people through mobile social networking software and services that are engaging and easy to use. With offices in Bellevue, Washington and Beijing, China, the company has an international network of vendors and partners who collectively serve our customers.

IceBreaker is defining the next generation of mobile social networking communities. They enable partners to engage and monetize mobile data users across millions of daily page views and within multiple international markets. Their wireless social networking software and services are built on a robust, multi-platform technology and their executive team has deep consumer software development, wireless, marketing and entrepreneurial experience.

Products

Crush or Flush

Tags mobilesocialnetwork, dating, chat, flirt

Crush or Flush is a mobile social network with a focus on users identifying the attractiveness of strangers. Crush of Flush is a product by IceBreaker.

Members of Crush or Flush use their cell phones to cycle through photos of other members and indicate whether to “crush” or “flush” them. If two members mutually crush each other, they are able to text message each other. Profiles provide not only photos but basic information and descriptive tags. You can refer people to friends and view a list of people who have crushed you. Crush or Flush is available through the mobile web on all cell phones, carriers and operators across the U.S.

The site has seen significant growth since its launch in January 2007. As of December 2007, the site boasted over 500,000 members and achieved a rate of 40M monthly mobile page views.

Competitors include Mocospace and Zyb.

IceBreaker screenshot
Above: Crush or Flush Screenshot

Traffic Analytics

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Icebreaker

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Sources

  1. IceBreaker Secures $7.2 Million in Funding for Mobile Social Networking Platform (icebreaker.mobi) [edit]
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Last Edited 6/20/08

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