|Description||idle screen content & advertising|
Customized news-banners on idle screen and a one-click-stop to the landingpage of the host (commercial or non commercial) is a Dutch invention of Hilversum based provider i-wood. The company is operational since 2007, and has won several awards for its groundbreaking technological performance, like the Red Herring 2007 on an European level and a 2009 nomination amongst the most promising 200 technology companies on a global level.
Since the beginning of 2009, the users Click Through Top 3 is focussed on news, weather news and traffic information. Youtube is the big runner up outside these traditional news categories. As far as commercial banners are concerned, sampling, pre sales anouncements and trendy commercials are top of mind. i-woodâ€™s software is available for subscribers only, via free downloads or distribution at physical outlets. In order to get 24/7 updated newsservice and a costumized button bar on the homescreen, subscribers give their permission for advertisingbanners likewise, hence making i-wood the global pioneer in permission based mobile marketing.
With the average Click Through Rate (CTR) over 2,5%, i-wood delivers about 30 times more than the average online banner, as measurable results have shown. Such can be explained by the permission based â€œquid pro quoâ€ philosophy, the continuous level of attention on the homescreen, and the user friendly way to respond to incentives, since the personal data are already processed at the moment of opting in.
i-wood started up in the Netherlands, and the international roll out is up and running as of May 2009. i-wood has established partnerships with Microsoft, Blinck and Vodafone, to mention a few.