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General Information
DescriptionTV and second screen platform company


Utah Office
5255 North Edgewood Drive
Suite 125
Provo, UT, 84604


Co-founder, Business Development


GetGlue, 11/2013


Private Equity, 8/2013
Venture Round, 12/2013



i.TV (pronounced i dot TV) is a second screen and social television technology company, creator of the namesake app for iOS and Android, developer of social TV platform “viEWer,” from Entertainment Weekly magazine, and co-creator of Nintendo TVii for the Nintendo Wii U video game console, among other projects. i.TV has an ongoing partnership with AOL (around HuffingtonPost TV) and product integrations with Netflix, Comcast, TiVo and Hulu.

In September 2012 i.TV and Nintendo together announced Nintendo TVii, a second screen platform on the Nintendo Wii U that integrates a personalized program guide, remote control, and social second screen together in the same app. Nintendo TVii was launched in December 2012.

In April 2012 i.TV announced the addition of Carlton Cuse and Gordon Ho to the company’s advisory board. Cuse is an Emmy Award-winning television writer and producer and was executive producer of ABC’s LOST, among other shows, and is considered to be an authority on the topic of transmedia storytelling. Ho was formerly Executive Vice President, Worldwide Marketing, Content and Business Development at the Walt Disney Studios; today he runs GKH Media and serves as Chair of the PromaxBDA Research and Insights Committee.

In December 2011 i.TV released i.TV for Android on Google Play and the Kindle App Store.

In September 2011 i.TV and Time Inc. together launched “viEWer,” a social TV platform that enables TV fans to interact with each other as well as Entertainment Weekly magazine editors and other celebrities and VIPs during TV shows and other programming.

In May 2011 i.TV and AOL together re-launched AOL’s online destination for TV viewers, AOL TV, based on i.TV’s technology platform. According to AOL, AOL TV receives 1.6 million hits per day.

In addition to AOL, i.TV has standing partnerships with GetGlue and product integration agreements with TiVo, NetFlix, Hulu, and Comcast.

i.TV was founded in 2008 and launched its namesake TV listings app for iOS in that same year. The company was founded by Brad Pelo, who serves as CEO, and Justin Whittaker. Pelo previously co-founded Folio Corporation and served as founding CEO of the parent company of, among other ventures and projects.

Recent Milestones



i.TV screenshot
Above: TV listings
Uploaded: 10/7/08
i.TV screenshot
Above: See the latest shows
Uploaded: 5/17/11


i.TV for iOS
Launch DateOctober 6, 2008

i.TV is the second screen platform for television. With the most-downloaded TV app in this history of Apple’s App Store, i.TV has revolutionized how millions of TV fans discover, watch and interact with their favorite shows. With innovative apps such as i.TV for iPhone and iPad, partnerships with companies such as Entertainment Weekly and AOL, and product integrations with Netflix, Comcast, TiVo and Hulu, i.TV will power the future of engaged television

i.TV screenshot
Above: i.TV for iPad
Uploaded: 11/9/11
i.TV screenshot
Above: i.TV for iPhone
Uploaded: 11/9/11


  1. i.TV reportedly buys GetGlue ( [edit]
  2. SEC ( [edit]
  3. i.TV Receives Strategic Investment from DIRECTV ( [edit]
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Last Edited 12/9/13

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